By Jim Cathcart

A New logo for a New Era of Growth and A New Theme for a Challenging World.

Our primary business is and always has been “Helping People Grow”. That was the slogan I adopted in 1976 when I founded the institute. The emphasis of our work is helping people to tap more of their potential and showing them their opportunities for growth.

Our new theme/slogan is “Intelligent Motivation for a Challenging World.”

The new logo uses our Nature Green and Earth Brown colors along with our icon, The Acorn.
And it incorporates a new element, a person.
In a configuration that implies a C and an i, it shows a person emerging from the acorn, arms spread, head up and charging enthusiastically into the future. Since the Acorn is a universal symbol for Nature and Potential, this takes that image one step further and highlights the result of our work rather than just the focus of it.

Our fields of work are still:

Motivation; through speeches, seminars, books and recordings, plus

Strategy; through consulting, coaching and collaboration, and

Training; for sales, leadership, and communication.
We welcome your comments and observations about the new logo and your inquiries as to how we might help you grow your company, your people or your own potential.

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