Archive for December, 2008

Relationship Intelligence®

DATELINE December 30. 2008

Cathcart Institute just got official notification from the US Patent & Trademark Office that “Relationship Intelligence®” is now confirmed as our trademark for speeches and seminars.

This confirmation coincides with the announcement of Jim Cathcart’s upcoming e-book “Who Is Glad To Know You?” (Using Relationship Intelligence® to turn your connections into Assets.)  For an advance copy of the ebook simply send an email to us at jim@cathcart.com. Free review copies for the Press and only $9.95 for individual purchases. Watch for more news on this exciting new project.

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Thank you for visiting us here. We’d really appreciate any feeback you can offer as to how this site could be easier to use and understand. This website is our long-awaited replacement for the earlier www.cathcart.com, the one I’ve had for many years. (The one with the dark green background and live video on the homepage.)

It is also the new home of my Blog articles. I’ve merged all of my other Blogs: jimcathcartsblog, highvaluerelationshipsblog, intelligentmotivationblog, and relationshipintelligenceblog into this one. In each of the Blog posts here you will find only an excerpt presented (so you can easily scroll through them). When you see one that you like, simply click on the title headline of it and the entire article will open up for you to read.

Here are some tips for understanding its features and getting the most value while you are here. 

The navigation bar at the top of the site addresses the usual questions: who is Jim?, what is Cathcart Institute?, what products do we offer?, can I watch some video clips of Jim in action?, what are his speech and seminar topics? how does the press get information?, how do you contact us?

It also has, in the upper right corner, a Search feature for exploring the site. Below that is a button for the RSS Feed. This stands for “Really Simple Subscription” and allows you to sign up to get email notes whenever I’ve added a new post to the site or a featured article.

We’ve also added Special Features Buttons on the right side so that you can dig deeper into your areas of interest. Each of these will lead you to a menu of choices, some with live-action video, some with photos, and more. We think their titles are self-explanatory. What do you think? Please explore them.

If you are seeking a speaker go to “Hire Jim As Your Speaker” and you’ll get a menu of topics, fees, client lists, credentials, testimonials, photos and more.
If you are a Speakers Bureau then you’ll find all the booking tools and detailed information you could want under the button “Speakers Bureau Resources.”

Special Features Buttons

Just above the buttons you will find a YouTube video screen. This is a live link to my videos on YouTube.com. The one currently displayed is a ten minute speech I delivered to about 200 professional speakers in New York last summer. My topic is: “Storytelling to Teach Success Principles.” In this brief speech I use humor, audience involvement and stories to engage and educate my audience.

There are more video clips from my speeches and interviews under the upper tab “Video Clips.” Each begins with a minute of me speaking to the camera and then cuts to a live-action speech before an actual audience. All of them are short and fun.
Beneath the YouTube window you’ll find a list of my Recent Blog Posts. Click on the one you want to go to and the full article will open. Links are also provided to give you easy access to my other resources and online relationships.

We are very excited about this new site (as you can no doubt already see) and would love to hear from you. Our goal is to make this the most user-friendly and enjoyable website of its kind. Thank you for helping.

Have a happy, healthy and prosperous 2009.

In the Spirit of Growth,
Jim Cathcart

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by Jim Cathcart 

“Dad, I love my company!” That’s how my son opened the phone call when he contacted me shortly after the stock market took its first big dive in the Fall of 2008. I asked him to repeat it and inquired why he felt that way. (He works in Human Resources for a leading luxury hotel company.) 

He said, “Today we had a company-wide managers meeting to discuss how we would deal with the economic crisis. Here’s what they told us; we now have four priorities above everything else. 1. Enhance the guest’s experience. 2. Protect jobs. 3. Increase sales efforts. 4. Reduce expenses. In that order!” Then he repeated, “That’s why I love my company. When everyone else is simply cutting overhead and pushing harder for sales, we are making it better to be our customer or coworker.” 

I’d have to agree with his point of view. Most companies react to a crisis by building defenses instead of improving relationships. That is the difference between “most” companies and those who practice “Relationship Intelligence ™.” 

The news right now is telling us the current state of affairs, but the truth is bigger than that. Our current situation is never our lasting situation. Everything is changing, all the time. So let’s look beyond the current reality to the future that we can create. What we do today will determine how we experience the next stages of “reality.” 

Will your customers and coworkers want to stay connected with you or will they find others more appealing? The answer is in your hands. 

Will your 2009 be a year of improvement or 12 months of running from one shelter to another? The answer is in your thinking. 

Will you be one of those who comes through the financial crunch as a victor or as a victim? Great successes always occur when circumstances are the most challenging. Your decisions will determine how you emerge from this, on top or lost in the crowd. 

Here is my advice for you and your team:

1. UpServe Your Customers. Look for ways that you can improve their experiences with you and your products without necessarily costing you more. Seek every form of Service that you can and distinguish yourself as one of the most desirable business sources in the market. Be their friend while others are abandoning them. Find a way. 

2. Protect Your People. When everyone is afraid of losing their job, their benefits and their connections, make sure that you are on their side. Understand their fears, show them how to serve the customers (both internal and external ones) better than ever before. In doing so you will increase the likelihood of business continuity. Remind them of your allegiance to them and give them a reason to want to do their best for you. 

3. Increase Sales Efforts. Every person in every role and every department is involved in encouraging or discouraging sales. Make sure nobody is acting as a “sales prevention department” by ignoring the wants, feelings and needs of the customers. Get everyone to offer ideas and test new methods for UpServing existing customers and finding new ones. None of us is as smart as all of us, so let’s work together across roles and titles, just be a family of coworkers serving the customer well. 

4. Reduce Expenses Carefully. Cut what doesn’t contribute to the three items above. Eliminate temporarily any expenses that don’t advance one or more of these priorities. Preserve quality and integrity while eliminating excess and waste. Start your productive work earlier each day. Keep accurate numbers on what is paying off and what isn’t. Don’t cut the items that bring people to your door. (One coffee shop I know once discontinued offering flavored coffees because they didn’t sell as much as the other ones. In doing so they lost my business and the business of a group of twenty people that I brought with me twice a week for breakfast.) Some items are “loss leaders” that get people in the door to do even more spending.” 

My New Year’s Wish for you is that your entire workforce will be calling their families to say, “I love my company!” The choice to make that happen is completely within your control. 

Now go serve your customers better than ever. Merry Christmas and Happy New Year. 

For information on Cathcart Institute’s “Intelligent Motivation System” give us a call or drop an email. 

800-222-4883 or info@cathcart.com

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By Jim Cathcart

This week the 10th annual Tiger Woods Chevron World Challenge Golf Tournament is being played here at Sherwood Country Club and after a morning workout followed by roaming the golf course with the players I decided to go for a motorcycle ride. A day of self-indulgence, Ahhhhh. Life is sweet.
I recently bought a FlipVideo Mino video recorder. It’s small enough for a pants pocket and has a mounting clip for my motorcycle’s handlebars. Plus it records sound and self-focuses and adjusts for lighting. It’s perfect for what I did today.
I mounted it to my motorcycle, first on the back for a rear view and then on the front as I rode through Sherwood and Decker Canyon Road and up to Mulholland Highway. I then rode to The Rock Store, the famous motorcycle cafe hangout where all the movie stars like to congregate. Jay Leno is a regular there. Here’s a photo of him that I took with my phone when he drove up in a Deusenberg one Sunday. Followed by a shot of the typical gathering of bikes there.

Well today I affixed my trust FlipVideo to my bike and took off to ride my favorite roads. I’ve uploaded a portion of the ride to YouTube so you can see what it looks and feels like from the cockpit of my FJR1300 on a typical solo ride. (I ride slower with a back seat passenger.) On this ride I rode slower in the curves when there was shade because the road was wet & cold there.
Above is a Yamaha factory photo of my bike.
Anyway, it was a great ride and I hope you get a bit of the joy that I experienced today by watching this 4 minute video.
Hope you enjoy it.

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By Jim Cathcart

Every interview I’ve done recently has led with the same inquiry, “What would you tell people who are having a tough time in the current economy?”
Here is my answer:
  1. Increase your discipline
  2. Spend more of each day in business building (sales)
  3. Be more vigilant
  4. UpServe your existing customers
  5. Build learning into all the gaps
  6. Stay humble
  7. Increase your gratitude
Increase your discipline:
When revenue is scarce and people are afraid to make purchases it becomes vital that you make use of all your resources; tools, time and people. Take a look at what time you begin your productive work each day; make it earlier. Become a strong task-master of yourself. Make sure you do your work well and promptly. Don’t allow follow-through to be delayed. Go back to the discipline you had early in your career. Be a go-getter again, develop your “productivity muscles.”
Spend more of each day in business building (sales)
In easier times you can do what you used to do, but for now you will need to increase the number of minutes in each day that you are in direct contact with someone who can say “Yes.”
Start keeping records of your sales minutes. Track your numbers each day and improve them. Your sales success will directly depend on the number of people and amount of time you devote to helping others buy. Shuffle your duties so that your administrative actions can be done during non-prime selling time. When people are accessible be sure that you are out there seeking access to them. Ask yourself, “Does what I’m doing right now lead directly to a new sale?” If not, postpone or delegate it.
Be more vigilant
There are times when we have the luxury of being lax, but this is not one of them. When the threats of a poor economy are at your door you need to be sure you don’t allow any of them in.
These include: fearful thinking, delays in decision making or taking decisive action, pessimism in all of its forms, people who drain your energy, TV shows, radio shows, newspapers and online sources that feed your fear. Get these influences under your control. Reduce your exposure to fear, doom and doubt. Increase your exposure to optimism, plans, new ideas and happiness. You will reflect the people you listen to and associate with . Control the input.
UpServe your existing customers
Ask yourself, “How can I increase my existing customers’ satisfaction?” Look for ways to add to their happiness about doing business with you. Do things that don’t cost you but still give value to them. Communicate, reach out, compliment them, reassure them, offer new tips and information, service their products, show them new uses, be on their team. Help them succeed. Do NOT seek a new sale when doing this. Accept them if they come but sustain the spirit of service as you seek to UpServe.
Build learning into all the gaps
Add learning to your wake-up time, your drive time, waiting time, and relaxation time. Use online resources like iLearningGlobal.tv and recordings, books and podcasts to help you gain new ideas and insights. Fill your day with new information and refreshers of past information. Stuff new information into all the gaps in your day. Let a CD play as you get dressed, listen to them in the car, put books on tape into your MP3 player. Learn more every day without having to spend more time doing new activities. Play the same messages over and over if they are valuable to you. Spaced repetition and multiple exposures will increase your retention.
Try new things and get even better at the old things.
Stay Humble
Humility is one of the most attractive qualities you can have. Humble people learn from everyone. They aren’t “above” doing hard work nor are they “beyond” dealing with others who don’t have much power. They are caring people who are eager to listen and learn. They share the spotlight and brag about others. They don’t interrupt with a compulsion to talk about themselves. Others love to be around them. Be one of them.
Increase your Gratitude
The most magnetic of all emotions is Gratitude. The thankful mindset draws energy to it. Think of the power of gratitude on you. How do you feel toward people who are truly grateful for what you have done for them? You are drawn even closer to them. You want to do more for them. The same is true for others. They will love your grateful spirit and seek even more ways to be helpful to you. In the “Law of Attraction” the first principle is definite purpose and the second is gratitude. Know what you want and give thanks for it even before you have received it.
The net effect of following this advice will be that you will feel more in control of your own life and career. Your clients and coworkers will find you even more pleasant to work with and the marketplace will trust you more. You may not be able to control the results you get but you can certainly control the contribution you make and the effort you invest. This investment WILL pay off! Be the kind of person others want on their team and you will get what you desire.
In the Spirit of Service,
Jim Cathcart

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By Jim Cathcart

Intelligent Motivation(tm):
is determining what is important,
identifying what action is needed and
doing what is necessary to generate and
sustain that action.
Conscious, Intentional & Relentless Action
Firm Standards, Clear Agreements, Meaningful Work, 
Accurate Measures, Appealing Rewards 
The more I work on “Intelligent Motivation ™” the better shape it takes. 
There is now a System to bring it together. Whenever I consult with a client organization these are the areas upon which I focus. 
  • Firm Standards 
  • Clear Agreements 
  • Meaningful Work 
  • Accurate Measurement 
  • Appealing Recognition & Rewards 
In order to truly motivate people there needs to be a comprehensive approach to the task. 
Motivation requires “Motives” and for people to have the right motives we must assure that they understand the purpose and value of what we are asking them to do. 
Firm Standards:
If you study the world’s most impressive and successful organizations you will invariably find that they have high standards and they stick to them. At Disney, Hallmark, Four Seasons Hotels, and many more top companies the insistence on high quality work and adherence to rigid guidelines is NON-NEGOTIABLE. You either do it their way or you find somewhere else to work. Period. The same is true for the U.S. Marines. 
“If you don’t belong here, see ya’. “
These high standards are what allows the organization to produce a consistently high-quality result. If they were to relax the standards to accomodate some less prepared or under-privileged person then their product would suffer and ultimately, so would their reputation. On some things we can never afford to compromise. On others, discussion is still open. 
Clear Agreements: 
A familiar organizational problem is Missed Expectations. 
Someone did what they thought was expected and found that their leader was expecting something else. Why? Because people don’t often clearly communicate their expectations. 
How many times have you heard these words, 
“But I thought that’s what you wanted me to do?” 
What an avoidable problem! There are proven ways to avert this and to develop better communication processes. One of these is the use of “Role Agreements.” 
A role agreement is similar to a job description except that it doesn’t describe tasks. Instead it defines three items: 
1. What the person is paid to accomplish. 
2. An overview of their areas of responsibility. 
3. A description of what you expect from them and of what they expect from you. 
This is not “given” to them, it is created with them so that they own it too. 
When expectations are clear, problem solving is easier. So is performance evaluation. 
Meaningful Work: 
When people find meaning in what they do they tend to add more value to what they do. 
People need to understand the value of doing a good job. They need to see how their work will make a difference to someone somewhere somehow. Without this they are just a machine producing “output.” That is a pretty depressing role for anyone. 
“Does this really matter to anyone?”
We, as leaders, need to define the meaning in every aspect of our operations. All employees and participants need to see the value they are passing along. This gives them a sense of purpose, and purpose is motivating. When we talk about how our customers benefit from our product or service, when we tell stories of the value we provide, our people take more pride in their work and feel more dignity in doing it. 
Accurate Measures: 
Things that are measured tend to improve. Whatever you measure becomes real and tangible. People start to take it more seriously and they can see the relationship between actions and outcomes, causes and effects. If I know that you are measuring the times I arrive at work each day then I’ll pay more attention to being prompt. If I don’t think you measure the cost of goods used in producing my work then I’ll probably have more waste than the person who closely monitors the cost of goods. 
In sports the statistics are pure gold. Batters know how successful they have been against left handed pitchers in the first 50 pitches versus the last 50. Golfers and runners keep statistics to see whether they are on target or getting off track. 
Winners keep score…of everything! 
We can practice Behavioral Economics in many areas beyond the usual statistical reports and balance sheets. I believe we should be seeking to quantify everything reasonable. For example: we can measure the number of compliments we hear on the job each day, the frequency of do-overs (more than double the cost of work done right the first time), the number of new ideas we get in a given month for process improvement, the amount of time we spend helping others solve problems, etc. Everything we track causes us to notice more about it and to make better decisions related to it. 
Noticing More: The person who notices more see more options and possibilities, and that person has an edge over others. 
The more you notice, the more you know. 
The more you know the more options you see. 
The person with the most options usually prevails. 
Appealing Rewards: 
When we design an awards program or a recognition system it should be comprehensive and tailored. Comprehensive enough to utilize all of the available forms of recognition and reward, yet tailored to the unique interests, values and personality of the person being recognized. 
This requires some creativity and empathy. We must get to know each other better and we must think beyond the usual “box” of rewards. 
“But that’s not what I was working for.”
John may be very motivated by a trip to Hawaii and Janelle might find it unappealing. She, however, might respond well to a scholarship for advanced learning while Jason might not. Some people love plaques and certificates, some don’t. Some get turned on by the offer of a bonus check while others respond better to a pat on the back and a sincere thank you. 
The system we design for motivation needs to incorporate all of the foregoing elements. 
This needn’t be daunting. We can keep it simple and systematic so that nobody has to go back through intense training just to get this done. It is just a matter of making everything work together for the good of the Cause. 
Give me a call and let’s see how your own Motivation System can be made more Intelligent. 

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I’ve added more photos, links and details for those interested in this event. Click on the photos to enlarge them. Scroll down for yesterday’s post.


Here is today’s post from CNN with video, photos and updates:
http://www.cnn.com/2008/US/12/09/military.jet.crash/index.html

Yesterday’s post:
In my last post I told you about seeing the returning Space Shuttle as it flew over our home on its glide path for landing in the desert. The sonic boom shook our house. Now take a look at today’s news:

From Channel 10 News SAN DIEGOA disabled Miramar-based fighter jet crashed and exploded in flames in a University City-area neighborhood moments after the pilot safely ejected Monday, killing three people on the ground with one other unaccounted for, authorities reported.
The F/A-18D Hornet plunged to the ground near Cather Avenue and Huggins Street, about a mile northwest of Marine Corps Air Station Miramar, just before noon, according to San Diego police and the Federal Aviation Administration.
The pilot, who had been on a training flight over the ocean and was heading toward the military base when the accident occurred, parachuted into an overgrown area near University City High School, landing in a tree.

My former home was three blocks from this crash site!
Close enough to crack the windows or knock things off the shelves. Whew!
God bless the poor souls who lost their lives in the crash, and thank God there weren’t even more casualties. He crashed into a neighborhood of “patio” homes, with very small yards separating them.

To put this into perspective for you, here is the link to Google Maps showing the crash site and my former home. Huggins to Rock Valley on Cather.

If you don’t know me then you have no particular reason to care about this proximity, but I’d like for you to consider how any of us could, at any moment be taken away by something that either drops from the sky or arrives in another unexpected way. This life is way too precious and too delicate for us to let opportunities go by.

Stop today and think about someone you need to connect with, or a thank you or “I love you” that needs to be said. Think of the folks whom you haven’t told that you appreciate what they do. Now is the time, this is the place and you are the one to do it.
Live fully, love openly and leave a legacy.
You never know when it might become too late.

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By Jim Cathcart

Keepers” is the term I’ve applied to Productive Employees. These are the folks that you love to have in any company, whether you are a coworker, a customer or its owner.
Keepers are people who you want more of. You want to work with them more often, and you want keepers in every role in the organization. If you could find enough people like them you could change the world.

Here are a 10 traits that define Keepers:

  • Proactive: They exert initiative; when they see a need they just fill it. They don’t wait for others to take action. 
  • Honest: They tell the truth. In business the only news that is useful is the truth. And if it is bad news it is vital that you learn it soon. 
  • Problem Solver: They get the job done. They don’t just “try” to do things, they actually do them. Effort isn’t worth much if it doesn’t produce the desired outcomes. 
  • Self-Reliant: They address their own needs. If they need information they go and get it. If they need resources they find them. If they need rest they pause and refresh. If they need assistance they ask for it. 
  • Cooperative: They reach out to others. They realize that none of us is as smart or as capable as all of us so they think in terms of the entire team, not just their own ego. 
  • Grateful: They appreciate others and are grateful for the “blessings” they have. Keepers are constantly thanking others for the jobs they are doing, thanking their bosses for the support and benefits, thanking their customers for doing business here. Others want to be around them because they exude gratitude. 
  • Positive: They think optimistically. They look for solutions not just problems. They assume that “somewhere, somehow, there is a way.” This causes them to see opportunities that others overlook. 
  • Growing: They look for ways to become worth more to their customer and employer. Lifelong learning is their commitment and they don’t wait to be sent to a seminar when they can get the information on their own. They realize that anyone who has stopped improving is now slowing dying. 
  • Contributor: They don’t waste time waiting to be told what to do. They look for productive ways to fill their time at work, ways to “move the ball closer to the goal.” And they suggest improvements. 
  • Curious: They want to learn not just how things work but also why they matter. It is said that, “The person knows HOW may have a job, but the person who understands WHY is their boss.” 

Keepers are the people who make this world a great place to be. The more productive employees a business has; the more customers it will have and the less employee turnover.

Other people like to work with Keepers.
Atmosphere Matters 
Keepers go nuts in a bureaucracy where there is all process and little production. They need a sense of meaning and purpose, so they constantly seek to make a contribution or produce an outcome. When the boss is unappreciative of their work, they tend to look elsewhere. 
Two things that keep people productive are: Meaning and Appreciation. 
The more meaning we find in our work, the more value we will bring to it. 
The more appreciated we feel, the more we are motivated to earn even more appreciation. 
A business owner friend of mine once said, “I don’t give my employees much feedback unless they are on the wrong track. Then I correct them. They know when they are doing right because I don’t say anything.” 
I told him, “If I worked for you I’d shrivel up and die! I NEED acknowledgement and feedback.” So do most people. 
Two things we all want to know are: 
1. Does what I’m doing really matter? 
2. Does anyone here care about me? 
When we get good answers to those questions our world turns bright and our work usually shows it. 
Systems Matter 
The smart companies put systems in place to assure that people always see the value in what they are doing and realize that they are valued by their company and coworkers. 
One of my friends who specializes in this area is John Schaefer. His company is called SRG: Schaefer Recognition Group. He talks about the Umbrella Strategy. 
This is where you take all, and I do mean ALL, of your forms of acknowledgment, reward and recognition and weave them into a comprehensive strategy for showing your people that you care. 
John stresses that recognition programs must be measured. There must be an orchestrated system and all parts of it should be trackable so that you KNOW what is working and how well. 
Why not do an inventory right now of your Keepers? 
Take a sheet of paper and just list all of the Keepers in your organization. Then study the list and reflect on it over the next week. See what you notice. 
I think you will find patterns in your Keepers that can be used to find future Keepers and to develop current team members to the Keeper status. 
If you’d like some help with this process, give me a call. 
In the Spirit of Growth, 
Jim Cathcart 

I’ll share one of John’s brochures with you so you can see the approach I’m recommending. 

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By Jim Cathcart

In an earlier post I mentioned my hiking habit. The title was “In Praise of Mountain Hiking”. Well, my group is called “The Heartbreak Hiking Fools” after one of our least favorite and most pain-inducing hikes on Heartbreak Trail.
Today we hiked Lang Ranch trail, aka Phelan’s Pholly (after Des Phelan who found the trail first).

Yesterday I bought a new FlipVideo camera and took it along today to capture the trail, the level of exertion and the group.
Here is the video, with 16 short pieces strung together without transitions. You’ll notice the abrupt changes in scenery.
The entire hike to the top took me 36 minutes and 23 seconds but the video is only about 7 minutes long. I hope you enjoy it.

Read my earlier blogpost if you want to form your own hiking/biking/exercise group. It has many good ideas for how you can create a group that requires very little maintenance yet lots of fun.

www.cathcart.com

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