Archive for January, 2009

by Jim Cathcart

Where do you run when everything seems to be scary?

I watched some news programs last night with the predictable panic-inducing content. They were pointing out all the things we cannot control and how disastrous they might become. At the end of the show I was getting anxious!

Well, wait a minute. If I spend my time monitoring Congress, the President, International Affairs, Wars & Atrocities around the globe, fluctuations in Weather conditions and the rest of the news… what good am I doing? Seriously, what possible value can I get from staying acutely aware of these things? (I’ll pause while you ponder that one.)

<This is me pausing>

I’m not suggesting that you ignore the news, nor that you dissociate from what is going on in the world. What I AM suggesting is that you and I need to control the in-flow of information we receive. We need to take Conscious, Intentional and Relentless control over what we expose ourselves to and how much of it we ingest at a given time.

“Indoctrination” is what this process is called. It is a systematic method of molding a person’s thoughts and feelings through control of the information they are exposed to. When we habitually listen to one or two sources for our daily information we naturally will become shaped by that point-of-view. It’s a form of brainwashing.

Everybody is being indoctrinated. Everybody. It’s either being done by others without your awareness or, through your choices of what to hear and read, with you awareness. It is either intentional or unintentional but it is always going on. I say it’s time for you to take control over your own indoctrination.

Let’s begin with the underlying question: What do you want? Once you get clear on what you want then the ways to get it start to become evident. So ask yourself, what do you want to have, to experience, to feel, to do and to be? What kind of person do you want to be?

The kind of person you decide to become will determine the potential futures you are likely to have. To have you must do. To do you must be. To be you must choose and then act on your choices.

First thing in the morning what do you feed your mind? Music, talk radio, quiet reflection, reading, prayer, what? Once you are dressed and fed, what goes into your mind? In your car do you play the radio, listen to podcasts on your iPod, sing to yourself, what? During your daily workout do you watch TV? Which channels? What does that bring you? Keep up this process as you mentally walk through your day. Notice from dawn till dark what you allow into your mind. Be sure to also notice whom you spend time with. They have influence too.

Now, reflect on the above and Notice More. Notice the patterns, the theme in the information sources. Ask yourself, “Is this indoctrinating me to become the person I wish to be or more like someone else?” (Or even everyone else.)

Next, choose the inputs that will take you where you want to go and make them a daily routine, a new habit. Find the ways to incorporate new inputs into your morning routine, your commute, your workout, your evening unwind and your last impressions of the day.

If you’d like some good resources for this start with the “Online Store” on this website, or scan the 140+ blogposts I’ve inserted here. Sign up for the free weekly Acorn e-letter. Visit iLearningGlobal.tv and subscribe to the inspiring messages and practical lessons from all the top experts. Whatever you do, make it Conscious, Intentional and Relentless until you have achieved the results you want. Don’t abdicate control over your life to the fear-mongers, stay informed but don’t let others indoctrinate you unless you want to be like them.

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Come and hear Jim Cathcart in person

Here’s an opportunity to jump start your year . . .
As part of International Coaching Week, the Orange County Chapter of the International Coach Federation (ICF-OC) will be offering an event to showcase the power and benefits of coaching on Friday, February 13, 2009.

Keynote speakers will be John Gray, Ph.D. the world’s foremost relationship and gender expert and author of Men Are From Mars, Women Are From Venus and the new best seller, Why Mars & Venus Collide, and Jim Cathcart, one of the most recognized professional speakers in the world and author of the best seller Relationship Selling and number two best-selling e-book The Acorn Principle.

Would you like to obtain better results in life and work?

Members of the Orange County Chapter of the International Coach Federation will be offering workshops on a variety of coaching topics. Some of the subjects to be presented are:

Coping with the Inevitability of Change
Ignite Your Internal Spark
Inside Track for Career Growth
and much more!
Chapman University College Leadership Services Program, our Platinum Sponsor, will present a workshop on Coaching for Leadership Excellence.

John Gray, Ph. D. will be speaking on, “Coaching and Relationships, Why It Matters” and will follow his session with a book signing opportunity. An expert in the field of communication, John Gray’s focus is to help men and women understand, respect, and appreciate their differences in both personal and professional relationships.

Jim Cathcart will be presenting, “Intelligent Motivation for a Challenging World.” He will show you how to use today’s strategies and technologies to create greater equity and outcomes from your existing contacts. His latest work is Relationship Intelligence® and was featured in the October 2008 issue of Success Magazine.

Whether you are currently part of the coaching community, considering coaching as a profession, or exploring the possibility of working with a coach, you will benefit from attending this exciting, dynamic day.

Attendance will be limited to 300 participants and it is suggested that you register early as last year’s event sold out. Mark your calendar and join us on Friday, February 13, 2009 from 9:00 a.m. to 4:00 pm., at the DoubleTree Hotel Santa Ana/Orange County Airport.

Just click here for more information, a detailed schedule, and how to register – register by January 31st and take advantage of the $10 early registration discount.

Experience the power of coaching!

Thank you to our sponsors for making this event possible . . .

Platinum Sponsor:
Chapman University College Leadership Services Program

Gold Sponsors:
Accomplishment Coaching
CTI
iPEC

Silver Sponsor:
Indra Successful Coach Marketing
The Hunter Partnership Alliance
Red Barn Coaching

Sponsorship opportunities are still available. To learn more about the ways sponsors can participate in this event, contact Emily Woodman-Nance at emily.woodman@icforangecounty.org or 562-212-3715.

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Let me tell people what YOU have to say!

Take a look at this link to see how I can act as your online spokesperson.

NEWS Flash: “Online and Interactive Video Advertising Hot for 2009“ Here is a link to a new report by Permission TV of the increased use of Web-based video as a leading sales tool. (A related article is posted below in its entirety.)

Whether as your official spokesperson or as an on-camera or voice-over talent I can speak on your behalf and gain more interest and trust from your customers and prospects.

MAKE JIM CATHCART YOUR ONLINE VIDEO SPOKESPERSON

Jim Cathcart, Intelligent Motivation for a Challenging World

Jim Cathcart, Intelligent Motivation for a Challenging World

Thursday, January 22, 2009
Online and Interactive Video Advertising Hot for 2009
According to a recent survey of more than 400 senior-level decision makers, conducted by PermissionTV,  online video is the top priority for digital marketing budgets, along with a strong preference among marketers for increased sophistication and interactivity in online video capabilities to promote their brands.

Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV, said “… online video will play an increasingly critical role in all interactive campaigns… survey results demonstrate the strategic importance of online video in the overall marketing mix… as well as more sophisticated video experiences.”
The study finds that more than two-thirds of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, as respondents consider interactive video experiences to be the next evolution for online video. 62 percent believe that non-linear, interactive storytelling will become the most effective medium for marketers.
Digital Marketing Focus in 2009 (% of Respondents, Multiple Response OK)
Anticipated Focus
% of Respondents
Online video
66.8%
Social media
41.6
Search
34.1
Podcasts/Webcasts
32.0
Rich media
30.5
Banner ads
22.8
Mobile
17.4
Source: Permission TV, January 2009
Least Likely Media Budget Cuts in 2009 (% of Respondents)
Unlikely Cut
% of Respondents
Digital (banner ads, email, online video, podcasts, webcasts)
33.7%
Traditional (print, radio, TV)
24.7
Trade shows/events
21.3
Guerilla (viral, outdoor, social media)
14.5
Source: Permission TV, January 2009
Linking to other videos, graphic overlays, user comments and user-defined contents paths are the most widely needed interactive capabilities for respondents. In Q2 of 2009, more than half of the respondents expect to be implementing or extending an online video project, whereas currently less than one-third are doing so.
Most Likely Online Video Initiatives in 2009 (% of Respondents)
Video Initiative
% of Respondents
Branded content/video destination
63.9%
Viral video
39.0
Interactive experience
38.3
User-generated video
29.1
E-mail video campaign
28.8
Video syndication
22.5
E-commerce
21.8
Source: Permission TV, January 2009
More than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives.
The report notes that traditional and digital/interactive advertising agencies are are overwhelmingly confident in their ability to recommend online video initiatives to clients, though digital/interactive agencies expressed more confidence in recommending online video to clients. However, traditional agencies claim more responsibility for driving online video initiatives than digital/interactive agencies.
Ways Online Video Expected to Enhance Customer Engagement (% of Respondents)
Enhancement
% of Respondents
Increase brand awareness
71.4%
Lead generation
47.2
Loyalty/retention
44.7
Converting customers
41.6
Improving service/support
39.8
Source: Permission TV, January 2009
Chad Ciesil, President at WhittmanHart Interactive, said “We’re recommending the use of online video in all of our client’s campaigns as it can lead to greater customer engagement and better campaign ROI.”
For additional information about this study, please visit PermissionTV here.
We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

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by Jim Cathcart 

Hey we’re headed for the Future. Give us some room, we’re going to build a new dream. 

Lean on me and I’m gonna lean on you. We’re headed for the Future and the Future’s ours. 

Neil Diamond, Headed for the Future

If you listen to the news media you’ll hear nothing but situation analysis and speculation. In other words, they are focusing on the past and the present, not the future. Despite claims to the contrary, most people do not look toward the future. If we did we would see it coming and be well prepared for it. 

The truth is; the Future sneaks up on us and surprises us. We don’t see it coming… unless we decide to. 

Our culture celebrates visionaries because they are so rare. We look to the Walt Disneys and Bill Gates’ of the world and marvel at their capacity for seeing the future then making it a reality. But the truth is, we are all capable of that on various levels. In fact, you have done it many times in your own life. 

Visionaries think about what they want and then commit to the behaviors that bring it into form. You have done that many times. When you decide on an item or an experience that you are committed to achieving you are doing what Disney & Gates have done. This can be a job, a home, a relationship, a trip, or a level of fitness. Whatever you want, when you see it in your mind and then alter your behavior to make it real, you are creating your own future. 

Futures are not built by fortification. All that does is protect the current reality. When you put up defenses, build walls, cut back, and lay low, you diminish the future possibilities that are open to you. I’m not saying you shouldn’t protect your assets, but protectionism is not a growth strategy

What people want most during a challenge is: Hope and Direction. 

They are thirsting for an optimistic viewpoint, a direction to pursue, and the confidence that comes with doing intelligent things that have a great potential for success. They don’t want a mere cheerleader who has them chanting “I think I can” or, to be more current, “yes we can.” That is nice but it’s not enough. They need faith in something. 

I suggest that you provide that “something.” Instead of doing as others do, take the brighter path and Focus Forward. Acknowledge today’s temporary realities and then shift your gaze to what you want. Look at what can be. Be the person whom others want to be around because you give them strength and assurance. 

“But what if I don’t know the way?” you ask. Leaders don’t always know the way, they just know that looking at the ground around you isn’t it. So they raise their sights and focus forward while acting confidently in the direction of their goals. If you had to know every step of a journey before taking it you’d never move. There is always uncertainty, but you are up to the task. You can handle whatever you encounter. Maybe not alone, but you can find the resources and answers you need…IF…you move confidently toward what you want. 

When you grow this new orientation and others observe the change in you they will be attracted to you. You will possess an energy that they want. You will not simply be an optimist in a sea of pessimists and “realists” but you will be a Solution Source. You’re the one with a better way. 

Pledge to yourself today that you are done with the habit of feeding on the cynical world view of the media. Commit to habitually thinking of what you want, not what you do not want. Refuse to dwell on the limits and negatives. Change the subject when others start complaining. Limit your exposure to skeptics and cynics. Talk often about what you want, how it will look and feel, the rewards that will come from it, and the joy of achieving it. What you think about, talk about and go toward…will become a reality. You are a creator. 

Make it so!

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by Jim Cathcart, CSP, CPAE

Click this link to see a 49 second video message from me about how I can help you or your team to become better communicators.

For more information on my Speaking Skills Training and Coaching visit this page on this website.

I’ve designed a Master Course on Public Speaking, including 53 briefings on DVD, to share with you all of the insights and techniques that Professional Speakers use to captivate and motivate an audience. These tips will build your Confidence as a presenter and increase your Skill as a communicator. 

Review the entire table of contents and then give us a call if you’d like to improve your ability to confidently move others into action. 800-222-4883

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