Jim Cathcart as Your Video Spokesperson Online
Jan 23, 2009 in
How To Communicate Better, Motivation Expert
Let me tell people what YOU have to say!
Take a look at this link to see how I can act as your online spokesperson.
NEWS Flash: “Online and Interactive Video Advertising Hot for 2009“ Here is a link to a new report by Permission TV of the increased use of Web-based video as a leading sales tool. (A related article is posted below in its entirety.)
Whether as your official spokesperson or as an on-camera or voice-over talent I can speak on your behalf and gain more interest and trust from your customers and prospects.
MAKE JIM CATHCART YOUR ONLINE VIDEO SPOKESPERSON
Jim Cathcart, Intelligent Motivation for a Challenging World
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Thursday, January 22, 2009
Online and Interactive Video Advertising Hot for 2009
According to a recent survey of more than 400 senior-level decision makers, conducted by PermissionTV, online video is the top priority for digital marketing budgets, along with a strong preference among marketers for increased sophistication and interactivity in online video capabilities to promote their brands.
Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV, said “… online video will play an increasingly critical role in all interactive campaigns… survey results demonstrate the strategic importance of online video in the overall marketing mix… as well as more sophisticated video experiences.”
The study finds that more than two-thirds of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, as respondents consider interactive video experiences to be the next evolution for online video. 62 percent believe that non-linear, interactive storytelling will become the most effective medium for marketers.
Linking to other videos, graphic overlays, user comments and user-defined contents paths are the most widely needed interactive capabilities for respondents. In Q2 of 2009, more than half of the respondents expect to be implementing or extending an online video project, whereas currently less than one-third are doing so.
More than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives.
The report notes that traditional and digital/interactive advertising agencies are are overwhelmingly confident in their ability to recommend online video initiatives to clients, though digital/interactive agencies expressed more confidence in recommending online video to clients. However, traditional agencies claim more responsibility for driving online video initiatives than digital/interactive agencies.
Chad Ciesil, President at WhittmanHart Interactive, said “We’re recommending the use of online video in all of our client’s campaigns as it can lead to greater customer engagement and better campaign ROI.”
For additional information about this study, please visit PermissionTV here.
We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.
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One comment
Colonel John R. Bates USMC (ret) on January 23, 2009 at 5:00 pm
Aloha, Jim,
Enjoyed your You-Tube presentation. Good message. Things I didn’t know: Pete Smith. Hope the guy that beat him to a pulp was a bigger, badder, Marine … and not just a badass civilian…smile.
Also, I knew that you had worked as the assistant in Little Rock to a guy that wasn’t very busy, but didn’t know you were in the REPRO business at one time.
I like your website home page. You look quite happy screaming towards the ground at terminal volacity. You can only do that if you have faith. Faith in your gear, your tandem master and faith in your God.
And as for learning; I’ve always related best to hands-on so the best way for me to learn is in class, front row, with an instructor that doesn’t mind answering questions. However, the DVD or online method works okay too.
Do you and Paula have any plans on coming to Hawaii anytime soon? The BATES MOTEL can nearly always accomadate you with enough advance notice. Let us know.
Take care.
Semper Fidelis, John Richard