by Jim Cathcart

The latest issue of Success Magazine just came out with an excellent article by Marcia Jedd. I had the opportunity to contribute several items to this article and Marcia did a fine job of weaving all her resources together for you. Click here to read the article.

Here is one of my quotes from the article: 

Upping Your Game and Your Solution

Especially in difficult market conditions, Cathcart agrees about the importance of training. Learn a new skill or more about the customer. Infuse value in your prospect or customer check-ins by finding innovative things to do that serve your customer. “You have to give meaning. Otherwise, it’s a greed call,” Cathcart says. Also, increase outreach. “Innovate while sticking to your disciplines, whether that’s increasing the number of sales calls or keeping good records,” he says. Increasing sales outreach may mean sending out 5,000 pieces of mail, not 1,000, or making 100 calls a month instead of 50.

Click here to read the article.

And click here to subscribe to this excellent magazine! 

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