by Jim Cathcart

Want to know how NOT to get business right now? Do what everyone else is doing!

Everyone seems to be offering “recession” sales, discounts, one-time-only deals. They all seem to lead with some reminder that “times are tough” or “despite the down economy”. The net effect of these appeals and reminders is that it brings the energy down. 

People don’t need sympathy today, they need solutions!!!!! Be their Solution Source. 

Find out what they need, want, fear, hope for, etc. and help them get their desires. Don’t offer discounts, offer reliable results. Show people the light at the end of the tunnel, lead them toward their dreams, give them hope. 

And, for Heaven’s sake, don’t hope against the worst (I hope we don’t get destroyed), instead hope FOR the best (I hope we find even more sales than we expected.) Hope should be used as a way of visualizing what you want rather than a cushion against what you fear. 

So, when you show up on someone’s telephone screen, computer screen or doorstep, make sure you look like Good News! Bring optimism, hope, smiles and solutions. Get real, and show people that you care. Lose the old sales pitches and really talk with people. Listen to their concerns and then show them a better way. 

People who come bearing solutions are always welcomed. Be a Solution Source! 

No, you don’t need to bring wine and cheese but a big happy smile might help. :-)  

Let me know how I can assist you. I have free videos you and your team can watch right now on www.Motivation.tv and here at Cathcart.com. You should also check out www.iLearningGlobal.tv where you can get an inexpensive subscription to hundreds of exciting videos from the top speakers and authors in the country. http://presentations.ilearningglobal.tv

Like this post? Subscribe to my RSS feed and get loads more!