Archive for October, 2009

by Jim Cathcart

Give customer loyalty instead of seeking it…and it will seek you too!

Enjoy my current article in C-Suite Quarterly (CSQ) Magazine. (Note you may need to increase the image on your screen for easy reading. Or drop me an email and I’ll send you the PDF file.)

CSQ magazine

CSQ JC article pg1CSQ JC pg2

To contact Jim Cathcart call 805 777 3477 or email jim@cathcart.com
For information on Jim’s articles and reprint rights please email us:
jim@cathcart.com.

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by Jim Cathcart

November 5 at Sherwood Country Club from 6:30pm to 9pm

The Breakthrough to Prosperity seminar series will feature bestselling author and Hall of Fame professional speaker Scott McKain!

Call or email us now to reserve your spots for this vital seminar! You may attend this one seminar for just $199 or enroll in the entire series of seven seminars for only $795.

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Scott will be covering the vital ideas from his three recent bestsellers.

“Stand Out & Move Up While Your Competition Fails!”
Based upon Scott’s current #1 Amazon.com business bestseller, “Collapse of Distinction,” we will examine:
• The Three Destroyers of Differentiation — the aspects pulling you and your organization back to the pack, where you are indistinguishable from your competition and sales are centered upon having the cheapest price
• The Four Cornerstones of Distinction — the four elements that MUST be executed…and, in a particular order…that create separation from the competition, and move you to the forefront in your industry

“What Customers REALLY Want”
As Vice-Chairman of a multi-million dollar holding company owning nineteen diverse businesses, Scott surveyed customers, first of his own organizations — then, other household names — to discover what customers of ANY business REALLY want. We’ll learn:
• The Six Points ALL Customers REALLY Want
• What Organizations Offer — and, unfortunately, it’s different than what their clients crave!
• How to bridge the gap and eliminate the disconnections, so you create lifelong customer loyalty and profitability!

“ALL Business is Show Business!”
Customers and employees today expect and demand more than mere products, services, and jobs! They require an experience as a part of the package! Therefore, creating and delivering an “Ultimate Customer Experience” (TM) can make a significant difference for any professional and organization. We will discover:
• The importance of a personal and organizational “High Concept” and why it is more vital than your “elevator speech”
• The Power of Story — why you and your organizations should communicate to customers in compelling narratives
• Creating the “Ultimate Customer Experience” (TM) — the elements necessary to engage clients in a manner that keeps them coming back…and bringing the friends!

Your competition is desperately seeking ways to get the business that you don’t. They may be buying Scott’s books and trying to use these ideas before you do. Why not jump past the crowd and come learn directly from the author? Come and spend a few hours in direct conversation with Scott McKain, then take these ideas back and gain the competitive edge.

Enroll now! Click here

Or call Jim Cathcart and learn more about how the 101 Leaders Institute series can bring you and your team up to the top of your customer’s preferred vendor list. 805-777-3477

Email: Info@101Leaders.com

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“Abundance vs Scarcity Mentality”

iLearningGlobal is pleased to present Jim Cathcart as the featured faculty member on this Saturday’s Millionaire Mentor Session!

With over 32 years of professional speaking around the world, Jim Cathcart is one of the best known and most award-winning motivational speakers in the business.

After hearing Earl Nightingale on the radio one day in 1972, Jim was inspired to change his life. While working as a government clerk in the Urban Renewal Agency, he determined to learn psychology and master the process of self-improvement. Through years of fanatical dedication to this new quest he learned new skills, became a certified trainer for a variety of programs, read stacks of books, attended countless seminars and volunteered thousands of hours to civic organizations. In this process he moved from clerk, to manager, to leader, to trainer, to author and professional speaker.

Today, he is listed in the professional Speaker Hall of Fame, is a recipient of the prestigious Golden Gavel Award (along with Earl Nightingale, Art Linkletter, Zig Ziglar and many others), has been the president of the National Speakers Association and received the Cavett Award for a lifetime of service. He has authored 14 books and scores of recorded programs.

Please join us on Saturday to hear Jim speak on “Abundance vs. Scarcity Mentality”. This will be a spectacular educational session you won’t want to miss! We look forward to having you on the call.

Details:

When: Saturday, October 17, 9am PST

Dial in: 646-519-5830

Access code: 7244

Jim Cathcart Full Bio

He has delivered more than 2,700 presentations to audiences in every state of the US, most provinces of Canada and countries from Scotland to Singapore. Two of his most recent international engagements were for thousands of business leaders in Bogota’, Colombia and Caracas, Venezuela!

A researcher and philosopher at heart, Jim is also a down to earth regular guy. He has worked in warehouses, driven trucks, sold donuts door to door, been a bank teller, played guitar in night clubs and beer pubs, and sold motorcycles.

Someone recently said, “Jim Cathcart is what ‘Fonzie’ would have been if he’d gone to business school.”

Jim was an insurance agent for many years, an Army officer and a bill collector who, while in his twenties, had to repossess log trucks in the mountains of northern Arkansas. From this varied background he decided in 1972 to become an authority on the subject of motivation and through decades of dedication and hard work, made it happen.

After hearing Earl Nightingale on the radio one day in 1972, Jim was inspired to change his life. While working as a government clerk in the Urban Renewal Agency he determined to learn psychology and master the process of self-improvement. Through years of fanatical dedication to this new quest he learned new skills, became a certified trainer for a variety of programs, read stacks of books, attended countless seminars and volunteered thousands of hours to civic organizations. In this process he moved from clerk, to manager, to leader, to trainer, to author and professional speaker.

Today he is listed in the professional Speaker Hall of Fame, is a recipient of the prestigious Golden Gavel Award (along with Earl Nightingale, Art Linkletter, Zig Ziglar and many others), has been the president of the National Speakers Association and received the Cavett Award for a lifetime of service. He has authored 14 books and scores of recorded programs.

In 2007 he was listed as one of The Top 100 Minds on Personal Development by Leadership Excellence magazine. The San Diego chapter of the National Speakers Association renamed their member of the year award “The Jim Cathcart Service Award” and the Greater Los Angeles chapter gave Jim the Lifetime Achievement Award in 2003. In 2008 he was inducted as one of the “Legends of the Speaking Profession.”

Jim Cathcart is an active motivational speaker and prolific author plus an executive coach to numerous high-achievers. In his personal time he plays Rock n Roll guitar, rides his motorcycle on the twistiest roads he can find and runs the trails of the mountains near his home at least twice each week. He’s a proud parent and grandparent and an active civic leader.

He serves on the board of advisors to the School of Business at both Pepperdine University and California Lutheran University. His messages can be seen on iLearningGlobal.tv and on TSTN.com.

Please join us on this call and tell others about it. Spread the word so that we can get more people to embrace an Abundance Mindset and get away from the Scarcity Thinking that takes away opportunity. Send the link to this email to those who would benefit from hearing it.

For those who want to keep this learning alive, please join us for the “Breakthrough to Prosperity” Seminar Series seven times a year here in the “101 Corridor”.

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by Jim Cathcart

Last July I posted this video of 16:38 minutes from a 4 hour Jam Session at the National Speakers Association convention in Phoenix. Since that time I’ve had many occasions to share music and ideas with a variety of colleagues, friends and clients.

The songs included here (being performed by me) are:
Riding Free by Jim Cathcart
The Sounds of Silence from Simon & Garfunkel
Steppin’ Stone by The Monkees
If I were a Carpenter by Tim Hardin
Well Respected Man by the Kinks
Bye Bye Love by The Everly Brothers
Rocky Mountain High by John Denver

You’ll notice that my audience of about a dozen people tends to grow as the event goes on. That’s particularly noteworthy since this event took place at the end of the 10pm to Midnight Jam Session with a dozen performers. Our little group stayed until 2:10AM!

I’m now incorporating this style of informal, spontaneous music into some of my presentations to blend Stories, Strategies and Skills with the fun of music and interaction, in a sing-along format. Please let me know if you’d like to explore this as a program for your own group.

Earlier this year in Caracas, Venezuela I performed a dozen songs this way in front of 800 business executives during the break in my regular seminar. They gave me a standing ovation for the break! What a treat!!!!

Here are some photos from that event:

Just to validate that I come by this honestly, here are two photos of me and my (then wife-to-be Paula) at the Mountain View Arkansas Music Festival in 1970, plus two photos of Robert Teague and me as “The Harper Brothers”, (our “act” in 1968) in Little Rock. Life is better with music!

Jim & Paula at Folk Festival 1970 plus Jim & Bob T. as The Harper Brothers 1968

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Picture 3In the 1980s I wrote and published the first book titled “Relationship Selling”. Since then I’ve rewritten it and many companion books as well. Here is a 4 1/2 minute video I produced with iLearningGlobal.tv that explains:

  • What is Relationship Selling?
  • How is it different from other types of Selling?
  • How can I apply this to my sales efforts?

Jim Cathcart on Relationship Selling (4:26) Let me know how you like this and what you’d like from me to help you make more sales.

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