The April 2010 edition of SUCCESS magazine is now on the news stands and it features an article by Jim Cathcart, author of Relationship Selling, on page 20. The topic is UpServing; defined as increasing the satisfaction a customer feels from dealing with you. This is opposed to the concept of UpSelling which is about increasing the transaction a customer has with you. The difference can be profound.
Follow this link to the magazine so that you can read this and many other inspiring articles.
You will also find an assortment of videos streaming free from their site. One of them is my presentation on TSTN network addressing The Purpose of Selling. Take a few minutes and view it, then if you think it will have value in your next meeting play this short message for your team and discuss what it means for all of you to connect more strongly with your customers and prospects.
I look forward to staying connected with you and providing much future value through all of these media.
Jim Cathcart
