The April 2010 edition of SUCCESS magazine is now on the news stands and it features an article by Jim Cathcart, author of Relationship Selling, on page 20. The topic is UpServing; defined as increasing the satisfaction a customer feels from dealing with you. This is opposed to the concept of UpSelling which is about increasing the transaction a customer has with you. The difference can be profound.

Follow this link to the magazine so that you can read this and many other inspiring articles.

You will also find an assortment of videos streaming free from their site. One of them is my presentation on TSTN network addressing The Purpose of Selling. Take a few minutes and view it, then if you think it will have value in your next meeting play this short message for your team and discuss what it means for all of you to connect more strongly with your customers and prospects.

I look forward to staying connected with you and providing much future value through all of these media.

Jim Cathcart

by Jim Cathcart

The 101 Leaders Institute “Prosperity Series” Seminar on Thursday, February 25th will feature NY Times Bestselling Author Don Hutson. This morning seminar will be from 9am to Noon at the beautiful Westlake Village Inn.

Don is a long time colleague and close friend of mine who has also served as president of the National Speakers Association and received many of the top awards in this industry. He’s an inspiring guy who has traveled the world. He is a well known leader in Memphis, TN as well as in the global community. This ad was featured in this month’s Memphis Business Journal.

Come and learn from Don at the 101 Leaders Prosperity Seminar on Thursday, Feb. 25th from 9am to noon. To register just drop us an email or give us a call at 805 777 3477. Email is jim@101Leaders.com. Individual enrollment is just $199 for this highly interactive live seminar and if you want to attend all seven seminars in the series, it is only $795 total.

Sign up today and bring your best clients, hottest prospects and most promising coworkers to join you. Group pricing is available for ten people or more.

Call us today! Preregistration is needed, call or email us today and plan to be there at the Inn on the 25th.

Professional Speaker and Author of 15 books, including 2 international best sellers, Jim Cathcart, CSP, CPAE is available to collaborate with and coach you to your next big breakthrough.
Spend a day focusing on expanding your opportunities, leveraging your skills and increasing your confidence.

A few thousand dollars invested in strategy and coaching may generate hundreds of thousands or millions in payoffs for you.
Come with me and let’s discover how much more successful you could be.

Email jim@cathcart.com or call us at 800-222-4883

News Release

January 19, 2010  Ventura County, California

Top 5 Speakers Award goes to Jim Cathcart

Speakers Platform, one of the nation’s leading speakers bureaus, announced today that Jim Cathcart was chosen as one of the top 5 professional speakers in the Sales/Customer Service category from among thousands of speakers.

This internet-based selection process that took place over several weeks, was open to all comers who selected the speakers they believed to be the top performers in the most common topic categories, such as: Sales, Motivation, Leadership, Politics, Communication, etc.

Jim Cathcart is the author of 15 books including the national best sellers: Relationship Selling and The Acorn Principle. He has received the Golden Gavel Award, The Cavett Award and was inducted into the National Speakers Hall of Fame. As past president of the National Speakers Association and a former board member of the Global Speakers Network his influence is felt throughout the speaking profession.

Cathcart’s latest book is “ConnectAbility”, coauthored with Dr. David Ryback & David Nour. It was just released by McGraw-Hill and is available on Amazon.com and most book resources. As a Sales/Customer Service speaker Mr. Cathcart is best known for his book Relationship Selling. He’s the original author and leading proponent of Relationship Selling in 1985 and has published a multitude of works on this subject.

With over 2,700 professional speeches around the world over the past 33 years Jim Cathcart has become known as one of the leading motivational speakers. His client list includes a majority of Fortune 500 clients and spans every industry. When he was informed of his selection as the Top 5 recipient he said, “I am grateful for this acknowledgement and wish to share it with all of the inspiring thinkers, authors and leaders from whom I’ve learned and continue to learn. Though this may be my moment in the spotlight, I would not have been here without their inspiration and guidance. Speakers Platform has performed a great service by conducting this selection and I’m honored to be among their top honorees.”

Mr. Cathcart’s current emphasis is the expansion of a seminar series worldwide in collaboration with Don Hutson, CSP, CPAE and the members of Speakers Roundtable. This series, known as The Prosperity Seminars, is being offered in Westlake Village, California, Memphis, Tennessee, Dallas, Texas, Singapore and coming soon to other cities. The purpose of this series is to bring Hope and Solutions to the business community by bringing Hall of Fame Speakers and Best Selling Authors to your local area at an affordable price.

For information on the Top 5 Speaker selection process and the other recipients contact Michael Frick at Speakers Platform, 415-861-1700.

For information on booking Jim Cathcart to speak to your group contact Cathcart Institute, Inc. at 800-222-4883 or email: info@cathcart.com, website: http://Cathcart.com or call your favorite speakers bureau.

Dr. Terry Paulson, faculty member of 101 Leaders Institute and author of The Optimism Advantage, said the following were the “keepers” he captured while witnessing the astoundingly good presentation by Giovanni Livera on December 3rd at the Westlake Village Inn.

“No Change…No Change.

When someone says “NO” it doesn’t necessarily mean “NO” unless you believe it….Find a new way to ask.

Make your ceiling your floor. Get on top of your potential and reset to a higher level.

Reset fast. Make your New Year tomorrow!

See it in your imagination and write it down.

Be a creator and collector of experiences.

Someday is not a day of the week.”

I would add to that, “When you write your goals & dreams on paper, they are no longer just in your head. They are now in the world and will start to become a reality!”

Giovanni wowed us all with his joy, creativity, magic, wisdom and caring attitude. It’s impossible not to like this guy! Take a look at these video clips on Gio’s own website to see some of the wonderful ideas and amazing performances he shared with us. Click on the banner that reads “See Video Now!”

Gio is just one of over a dozen faculty members of 101 Leaders Institute. We are bringing a Hall of Fame Professional Speaker & Best Selling Author here to the 101 corridor seven times a year. To attend these great sessions and stay tuned to our news be sure to follow both http://Cathcart.com and http://www.101leaders.com.

The next presenter is the remarkable presentation skills coach and Hall of Fame Professional Speaker Patricia Fripp. She’ll be here January 23rd, 2010 from 9am to noon. Don’t miss her seminar.

by Jim Cathcart

NEXT!!!!! The Amazing Giovanni Livera will be our featured seminar leader Tomorrow December 3, 2009 at the Westlake Village Inn. You don’t want to miss this one!

Learn to:

• Find solutions where others see only limitations

• Show your team that Anything is Possible

• Make hard work into Fun

• Generate Optimism despite the challenges

• Get other people on your side

And have one of the best times you’ve ever had while learning lots! Single attendance is $199 and enrollment in the full series of 7 events is just $795. Enroll now!

Sign up for this Prosperity Seminar Series, 7 seminars per year for only $795. (Single Seminar fee is just $199 and may be applied to full enrollment within 30 days if desired.)

The Next 101 Prosperity Series Seminar Is:

Thursday, December 3 – 6:30 PM to 9:00 PM

For More Information Contact:

Jim Cathcart
805 777 3477
info@101Leaders.com

Check our website: http://www.101Leaders.com

We are delighted to be of service to you and your business.

by Jim Cathcart

November 5 at Sherwood Country Club from 6:30pm to 9pm

The Breakthrough to Prosperity seminar series will feature bestselling author and Hall of Fame professional speaker Scott McKain!

Call or email us now to reserve your spots for this vital seminar! You may attend this one seminar for just $199 or enroll in the entire series of seven seminars for only $795.

Scott will be covering the vital ideas from his three recent bestsellers.

“Stand Out & Move Up While Your Competition Fails!”
Based upon Scott’s current #1 Amazon.com business bestseller, “Collapse of Distinction,” we will examine:
• The Three Destroyers of Differentiation — the aspects pulling you and your organization back to the pack, where you are indistinguishable from your competition and sales are centered upon having the cheapest price
• The Four Cornerstones of Distinction — the four elements that MUST be executed…and, in a particular order…that create separation from the competition, and move you to the forefront in your industry

“What Customers REALLY Want”
As Vice-Chairman of a multi-million dollar holding company owning nineteen diverse businesses, Scott surveyed customers, first of his own organizations — then, other household names — to discover what customers of ANY business REALLY want. We’ll learn:
• The Six Points ALL Customers REALLY Want
• What Organizations Offer — and, unfortunately, it’s different than what their clients crave!
• How to bridge the gap and eliminate the disconnections, so you create lifelong customer loyalty and profitability!

“ALL Business is Show Business!”
Customers and employees today expect and demand more than mere products, services, and jobs! They require an experience as a part of the package! Therefore, creating and delivering an “Ultimate Customer Experience” (TM) can make a significant difference for any professional and organization. We will discover:
• The importance of a personal and organizational “High Concept” and why it is more vital than your “elevator speech”
• The Power of Story — why you and your organizations should communicate to customers in compelling narratives
• Creating the “Ultimate Customer Experience” (TM) — the elements necessary to engage clients in a manner that keeps them coming back…and bringing the friends!

Your competition is desperately seeking ways to get the business that you don’t. They may be buying Scott’s books and trying to use these ideas before you do. Why not jump past the crowd and come learn directly from the author? Come and spend a few hours in direct conversation with Scott McKain, then take these ideas back and gain the competitive edge.

Enroll now! Click here

Or call Jim Cathcart and learn more about how the 101 Leaders Institute series can bring you and your team up to the top of your customer’s preferred vendor list. 805-777-3477

Email: Info@101Leaders.com

by Jim Cathcart

If you want to get the “original” messages in the field of human development, you really have to go back a long way.

I’ve been in the “Motivation” business for over 32 years now. But, lest you think I was a pioneer, take a look at Peter Legge’s article below. The field of Self-Improvement has been around a very long time and it has some impressive credentials. After you read Peter’s article read my epilogue about the folks I’ve been privileged to know and work with in this business.

Insight by Peter Legge Volume 21, Issue 35

September 7, 2009

The Birth of Self Help – Is 150 Years Old!

Have you ever thought about who started the “self help” “inspiration” “motivation” “leadership” phenomena?

Where did the literary greats and positive success authors come from and who influenced the Dale Carnegie’s, the Orison Swett Marden’s, the Writings of Og Mandino and W. Clement Stone, Norman Vincent Peale, Earl Nightingale, Napoleon Hill and others?*

At the Speakers Roundtable 2009 Conference in Westlake Village California, member Danny Cox put on a “Links to the Past – strength for the future” presentation seminar.

*The answer to this question was Samuel Smiles (1812-1904). He wrote the first book “Self Help” which was published in 1859, some 150 years ago.

Samuel Smiles, the eldest of eleven children, was born on 23^rd December, 1812. Samuel’s parents ran a small general store in Haddington in Scotland. After attending the local school he left at fourteen and joined Dr. Robert Lewins as an apprentice.

After making good progress with Dr. Lewins, Smiles went to Edinburgh University in 1829 to study medicine. While in Edinburgh, Smiles became involved in the campaign for parliamentary reform. During this period he had several articles on the subject published by the progressive Edinburgh Weekly Chronicle.

Smiles graduated in 1832 and found work as a doctor in Haddington.

In 1837 Samuel Smiles began contributing articles on parliamentary reform for the Leeds Times. The following year he was invited to become the newspaper’s editor. Smiles decided to abandon his career as a doctor and to become a full-time worker for the cause of political change.

In the 1850s Samuel Smiles completely abandoned his interest in parliamentary reform. Smiles now argued that self-help provided the best route to success. His book Self-Help, which preached industry, thrift and self-improvement, was published in 1859. Samuel Smiles died on 16^th April, 1904.

Here are 20 Samuel Smiles quotes. I am sure you can see his influence in modern day “self help” books.

1. A place for everything, and everything in its place.
2. An intense anticipation itself transforms possibility into reality; our desires being often but precursors of the things which we are capable of performing.
3. Enthusiasm… the sustaining power of all great action.
4. He who never made a mistake, never made a discovery.
5. Hope is like the sun, which, as we journey toward it, casts the shadow of our burden behind us.
6. Hope… is the companion of power, and the mother of success; for who so hopes has within him the gift of miracles.
7. I’m as happy a man as any in the world, for the whole world seems to smile upon me!
8. It is a mistake to suppose that men succeed through success; they much oftener succeed through failures. Precept, study, advice, and example could never have taught them so well as failure had done.
9. It is energy – the central element of which is will – that produces the miracle that is enthusiasm in all ages. Everywhere it is what is called force of character and the sustaining power of all great action.
10. Knowledge conquered by labor becomes a possession – a property entirely our own.
11. Labor is still, and ever will be, the inevitable price set upon everything which is valuable.
12. Life will always be to a large extent what we ourselves make it.
13. Lost wealth may be replaced by industry, lost knowledge by study, lost health by temperance or medicine, but lost time is gone forever.
14. Man cannot aspire if he looked down; if he rise, he must look up.
15. Men must necessarily be the active agents of their own well-being and well-doing they themselves must in the very nature of things be their own best helpers.
16. Men who are resolved to find a way for themselves will always find opportunities enough; and if they do not find them, they will make them.
17. Practical wisdom is only to be learned in the school of experience. Precepts and instruction are useful so far as they go, but, without the discipline of real life, they remain of the nature of theory only.
18. Progress however, of the best kind, is comparatively slow. Great results cannot be achieved at once; and we must be satisfied to advance in life as we walk, step by step.
19. The apprenticeship of difficulty is one which the greatest of men have had to serve.
20. The reason why so little is done, is generally because so little is attempted.

Quote of the Week:

The spirit of self-help is the root of all genuine growth in the individual.

-        Samuel Smiles

Book of the Month:

“Self-Help” by Samuel Smiles

Available from Amazon Books – soft cover

Hi, it’s Jim Cathcart again, there is much wisdom in those quotes and though many sound archaic, they are still in popular use today, but perhaps with more current wording. Here are some of the giants whom I’ve had the privilege of working with directly: Og Mandino, Earl Nightingale, W. Clement Stone, Kenneth McFarland, Cavett Robert, Bill Gove, Mort Utley, Dr. Charles Jarvis, Zig Ziglar, Art Linkletter, Jim Rohn, Charlie “Tremendous” Jones, and many more.

It has been thrilling to know and collaborate with these inspiring people, truly a privilege and an honor. What I’ve learned from them is that each was a good person in addition to being a successful one. These are people who, despite their own struggles, chose to make the world a better place, and then did it. Now the task is yours and mine. Will we keep the chain unbroken? Join me.

Join me and some of the biggest and most respected names in the consulting and training industry who will be speaking at an extraordinary event in Las Vegas. iLearningGlobal.tv is hosting its official launch event this month and I’m happy to be on the agenda. Come and share this experience with me!

Normally you’d pay thousands and thousands of dollars to be in the room to hear these 14 speaking legends! But iLearningGlobal, the industry leader in online training, is putting on this amazing event, and has allowed me to invite those in my sphere of influence to attend on an “Individual Track” pass.

On the “Individual Track” you will be able to hear all 14 speakers over two, jam-packed, inspiring and transformational days. (See some of what you will learn below.) Your two day “Individual Track” pass, which includes all session Friday and Saturday, March 20-21, is only $149.00. This is a mind-blowing steal of a deal! On top of that…I will cover part of the cost to give you an additional 10% off! That means you get this deal for $135!

Think of it, you will have access to the teachings, strategies, guidance, wisdom and action plans of the world’s foremost authorities on success and achievement. You will also be instructed on how to access and utilize the most comprehensive on-line video, audio, and ebook education site ever created.

I am convinced we don’t need a government bail-out and history shows that more fortunes are actually made on the back of a down economy than on a good one. Those who constantly sharpen their skills or enhance their learning become the better managers, leaders, entrepreneurs, parents, students, diplomats and more! Sharpen your skills so that 2009 can be your best year ever.

This is not your typical 2-day seminar! This is a chance to change the direction of your personal and professional life. Starting with two days you will experience instant impact followed by real, lasting results!

Take a look at who you will be learning from in Las Vegas:

See below for the Speaker’s Bio’s

Register Now at: http://ilglaunchevent.eventbrite.com/?discount=jimcathcart

Here is some of what you will learn during this life-changing program:

· How to grow your income in a bad economy

· How to powerfully communicate your value at work

· Cutting-edge tax strategies

· How to create deeper, more meaningful relationships

· How to manage your time and your to-do list

· Asset protection

· The keys to keeping confidence in the midst of economic challenges

· How strategy will keep you working on your goals instead chasing activity

· Why this is the best time to be an entrepreneur

· The leadership test – in bad times do you cut or create, “bunker-down” or boldly build?

· Specific tax and asset protection strategies to save big money

· How to develop your personal brand

· The powerful principle of thought leadership and how it elevates your influence

· Discover new ways to market and maximize your business or career

· Ways to live your life like a game of chess instead of crisis to crisis like checkers

· Powerful team building tactics

· How strategy, structure and system can unleash the full potential of your business and life

This is truly an extraordinary opportunity to be with and learn from the world’s foremost thought leaders, business luminaries, authors and strategists.

Act now and join me and my friends for the event of 2009! Seating is limited so register online at: http://ilglaunchevent.eventbrite.com/?discount=jimcathcart

I have spent my career connecting people and businesses who are ready for real change and growth to the knowledge and training they need to make it happen. I am inviting you to be part of the ultimate transformation program for you and your business or career.

P.S. Tomorrow starts today – Your future success begins today when you register for this exciting program.

Here is who will be speaking at the event:

Jim Cathcart: In 1972 he decided to become an authority on the subject of motivation and through decades of dedication and hard work, made it happen. Today he is listed in the professional Speaker Hall of Fame, is a recipient of the prestigious Golden Gavel Award (along with Earl Nightingale, Art Linkletter, Zig Ziglar and many others), has been the president of the National Speakers Association and received the Cavett Award for a lifetime of service. Author of 14 books and inspiring presenter.

Bill Bartmann: The “Billionaire Business Coach”. He is the only self-made billionaire who has exclusively devoted his life to teaching others. He has created seven successful businesses in seven different industries, including a $3.5 billion international company he started from his kitchen table with a $13,000 loan.

Mary Manin Morrissey: Mary is a minister, teacher and author. Mary travels the world sharing inspirational messages of hope and the power of the possibility within every individual. She has participated in interfaith dialogues with the Dalai Lama and in 1998, spoke before the United Nations with Arun Gandhi (grandson of Mahatma Gandhi) regarding the Season for Nonviolence.

Ivan Misner: Called the “Father of Modern Networking” by CNN and the “Networking Guru” by Entrepreneur magazine, Dr. Ivan Misner is the Founder and Chairman of BNI, the world’s largest business networking organization. The organization now has over 5,000 chapters worldwide and generated 5.5 million referrals, resulting in $2.2 billion dollars worth of business for its members.

Tony Alessandra: Tony has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author and keynote speaker. Recognized by Meetings and Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers.

Garrett Gunderson: Garrett began his first business at the age of 15 and immediately began winning business competitions throughout the state of Utah, including the SBA Young Entrepreneur of the Year award at age 18. While attending college, he soon became a mentor to a number of his college professors and became the youngest member to ever be placed on the Alumni Board of his university. He also earned a six figure income his first year out of college.

Hyrum Smith: Founder and Chairman of the Board of The Galileo Initiative, Hyrum Smith has been motivating people to gain better control of their personal and professional lives for two decades. He helped create the Franklin Day Planner in 1984 and has continued to train individuals and organizations in the time management principles on which the Planner was based. Over the years, Hyrum has received numerous honors and awards, including the 1992 SRI Gallup Hall of Fame and Man of the Year Award.

Dan Caro: At the age of two, an explosion in the family garage caused Dan to sustain third degree burns to over seventy percent of his body. The severe burns ultimately caused Dan to lose his right hand, most of his left hand and left his body permanently scarred. Through reconstructive surgery, Dan has achieved his lifelong dream of becoming a musician. His unique style and musicianship has landed him countless gigs with some of the world’s greatest performers.

Marsha Petrie Sue: Marsha Petrie Sue gives you real world techniques and strategies that will maximize your success. As a former corporate executive, Marsha understands the issues and concerns you have and knows that solid content and humor are the magical components. Professional development, leadership, personal accountability, managing change and communication skills are all part of her message.

Steve Siebold: A former professional athlete and national coach. He’s spent the past 24 years studying the thought processes, habits and philosophies of world-class performers. Today he helps Fortune 500 sales and management teams increase sales through mental toughness training. Steve is in the top 1% of income earners worldwide among professional speakers.

John Gray: Dr. John Gray is the author of 16 books, including Men Are from Mars, Women Are from Venus, the number one best selling relationship book of the last decade. In the past ten years, over 30 million “Mars and Venus” books have been sold in over 40 languages throughout the world. For more than 30 years, he has conducted public and private seminars for thousands of participants.

Terri Murphy: As a top producing sales person in the Chicago area for over 24 years, Terri Murphy is the founder and president of the Women’s Wisdom Network. In doing so, Terri took her experience from building four online learning networks for other industries to produce and build a network for women to help each other in business. Terri is a published author of five books, including her most recent book with Donald Trump, The Best Real Estate Advice I ever received.

Chet Holmes: Chet has worked with over 60 of the Fortune 500 companies as America’s top marketing executive, trainer, strategic consultant and business growth expert. Charlie Munger of the Forbes “Billionaires” list and partner of Warren Buffett, has called Chet, “America’s greatest sales and marketing executive.” He has designed more than 500 advertising campaigns and hundreds of sales systems in hundreds of different industries and been paid fees that exceed $1 million from a single client.

Brian Tracy: Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people throughout the US, Canada, and 47 other countries worldwide. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of 45 books that have been translated into dozens of languages.

Register Today! http://ilglaunchevent.eventbrite.com/?discount=jimcathcart

Let me tell people what YOU have to say!

Take a look at this link to see how I can act as your online spokesperson. 

Whether as your official spokesperson or as an on-camera or voice-over talent I can speak on your behalf and gain more interest and trust from your customers and prospects. 

MAKE JIM CATHCART YOUR ONLINE VIDEO SPOKESPERSON

Jim Cathcart, Intelligent Motivation for a Challenging World

Thursday, January 22, 2009 Online and Interactive Video Advertising Hot for 2009 According to a recent survey of more than 400 senior-level decision makers, conducted by PermissionTV,  online video is the top priority for digital marketing budgets, along with a strong preference among marketers for increased sophistication and interactivity in online video capabilities to promote their brands.   Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV, said “… online video will play an increasingly critical role in all interactive campaigns… survey results demonstrate the strategic importance of online video in the overall marketing mix… as well as more sophisticated video experiences.” The study finds that more than two-thirds of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, as respondents consider interactive video experiences to be the next evolution for online video. 62 percent believe that non-linear, interactive storytelling will become the most effective medium for marketers. Digital Marketing Focus in 2009 (% of Respondents, Multiple Response OK) Anticipated Focus % of Respondents Online video 66.8% Social media 41.6 Search 34.1 Podcasts/Webcasts 32.0 Rich media 30.5 Banner ads 22.8 Mobile 17.4 Source: Permission TV, January 2009   Least Likely Media Budget Cuts in 2009 (% of Respondents) Unlikely Cut % of Respondents Digital (banner ads, email, online video, podcasts, webcasts) 33.7% Traditional (print, radio, TV) 24.7 Trade shows/events 21.3 Guerilla (viral, outdoor, social media) 14.5 Source: Permission TV, January 2009 Linking to other videos, graphic overlays, user comments and user-defined contents paths are the most widely needed interactive capabilities for respondents. In Q2 of 2009, more than half of the respondents expect to be implementing or extending an online video project, whereas currently less than one-third are doing so. Most Likely Online Video Initiatives in 2009 (% of Respondents) Video Initiative % of Respondents Branded content/video destination 63.9% Viral video 39.0 Interactive experience 38.3 User-generated video 29.1 E-mail video campaign 28.8 Video syndication 22.5 E-commerce 21.8 Source: Permission TV, January 2009 More than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives. The report notes that traditional and digital/interactive advertising agencies are are overwhelmingly confident in their ability to recommend online video initiatives to clients, though digital/interactive agencies expressed more confidence in recommending online video to clients. However, traditional agencies claim more responsibility for driving online video initiatives than digital/interactive agencies. Ways Online Video Expected to Enhance Customer Engagement (% of Respondents) Enhancement % of Respondents Increase brand awareness 71.4% Lead generation 47.2 Loyalty/retention 44.7 Converting customers 41.6 Improving service/support 39.8 Source: Permission TV, January 2009 Chad Ciesil, President at WhittmanHart Interactive, said “We’re recommending the use of online video in all of our client’s campaigns as it can lead to greater customer engagement and better campaign ROI.” For additional information about this study, please visit PermissionTV here.   Post your response to the public Research Brief blog.    See what others are saying on the Research Brief blog.   We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.     You are receiving this newsletter at betsy_sandberg@timeinc.com as part of your free membership with MediaPost. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and click on [subscribe] in the e-newsletter box.� For advertising opportunities see our online media kit.   If you’d rather not receive this newsletter in the future click here.   We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.� (c) 2009 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001