The April 2010 edition of SUCCESS magazine is now on the news stands and it features an article by Jim Cathcart, author of Relationship Selling, on page 20. The topic is UpServing; defined as increasing the satisfaction a customer feels from dealing with you. This is opposed to the concept of UpSelling which is about increasing the transaction a customer has with you. The difference can be profound.

Follow this link to the magazine so that you can read this and many other inspiring articles.

You will also find an assortment of videos streaming free from their site. One of them is my presentation on TSTN network addressing The Purpose of Selling. Take a few minutes and view it, then if you think it will have value in your next meeting play this short message for your team and discuss what it means for all of you to connect more strongly with your customers and prospects.

I look forward to staying connected with you and providing much future value through all of these media.

Jim Cathcart

by Jim Cathcart

Bestselling books that will improve your life and expand your business NOW!

I am blessed to know many, maybe most, of the top business and motivational authors in the world. They send me their latest works for input and comment, then I get early announcements as these books are ready to be launched to the rest of the world. Take a look at the books below and then rush to your favorite bookseller to get a copy! You’ll thank me and be happy to recommend the books to your other friends.

I’ve known Bob Burg for years, shared the platform with him and admired his inspiration as well. This book will even make you a better person! While increasing your sales!

My former business partner & good friend Bill Brooks wrote a book with his impressive son Will Brooks who, with his brother Jeb Brooks, is now a leading executive at The Brooks Group. The aforementioned book was just released and its title is “Playing Bigger Than You Are”. This remarkable book shows how people with little in the way of resources can compete successfully with big corporations and intimidating competitors. It is a book about how “David can slay Goliath” in today’s marketplace. You will be inspired as I am by this book’s specific insights and strategies for winning more business.

Rob “Waldo” Waldman is a former fighter pilot, the personification of Tom Cruise’s “Maverick” character from the movie Top Gun. Rob has long since entered and mastered the world of business, and he brings his competitive savvy from the flying Ace experience into the marketplace with his new book:
Never Fly Solo. Keep a copy close by and learn how to attract “Wing Men” to help achieve your goals. He shows how the men and women in leadership and sales roles can become the perfect wing partner for those on their team.

Get it from Amazon for your Kindle or get a printed hardcover like my copy.

On My Honor I Will by Randy Pennington
I’ve known Randy Pennington for decades and I find him to be one of the most honorable and high-integrity people in my profession. He’s the kind of friend you want on your side when the heat is on. His latest book is a classic in the making. This book takes the creed of the Scouting movement and shows how you and I can succeed with integrity. But this is not just a book that says “be honest”, it is a guide to how taking the high road in business and life will lead to MORE success than any compromises you might be tempted to take.

The One Minute Entrepreneur by Ken Blanchard, Don Hutson and Ethan Willis.
Don Hutson was a guest in my home yesterday and the featured speaker for my 101 Leaders Institute. He’s a man who lives his message and he makes me a better person whenever I spend time with him. Learn from him, Ken and Ethan in this # NY Times bestseller. It’s a short inspiring story with loads of insights and strategies for growing your business and your sales.

Live A Thousand Years by Giovanni Livera.
When Giovanni speaks to a group they ALL want to take him home to everyone else they know, just to say, “WOW! You’ve got to hear this speaker!!!!”
He is not only one of the world’s most amazing performers, he is also an inspiring writer and a savvy business consultant. His latest book is in the works to become an amazing and life changing movie. The book shows you how to pack 1,000 years of living into your life and have a great time doing it. Read it aloud with the people you care most about.

Maybe it’s time to invest some serious energy into reading your way to the next levels of success…and then taking decisive action!
Call when I can help.

by Jim Cathcart

I had the privilege of being interviewed by Audley Stephenson of Hard Court Lessons. The basketball theme makes this a very interesting site for exploring Leadership & Self Motivation. Take some time to listen to this session that revolves around my concept “The Acorn Principle.” I think you’ll enjoy the message and meeting Audley as well.

Professional Speaker and Author of 15 books, including 2 international best sellers, Jim Cathcart, CSP, CPAE is available to collaborate with and coach you to your next big breakthrough.
Spend a day focusing on expanding your opportunities, leveraging your skills and increasing your confidence.

A few thousand dollars invested in strategy and coaching may generate hundreds of thousands or millions in payoffs for you.
Come with me and let’s discover how much more successful you could be.

Email jim@cathcart.com or call us at 800-222-4883

News Release

January 19, 2010  Ventura County, California

Top 5 Speakers Award goes to Jim Cathcart

Speakers Platform, one of the nation’s leading speakers bureaus, announced today that Jim Cathcart was chosen as one of the top 5 professional speakers in the Sales/Customer Service category from among thousands of speakers.

This internet-based selection process that took place over several weeks, was open to all comers who selected the speakers they believed to be the top performers in the most common topic categories, such as: Sales, Motivation, Leadership, Politics, Communication, etc.

Jim Cathcart is the author of 15 books including the national best sellers: Relationship Selling and The Acorn Principle. He has received the Golden Gavel Award, The Cavett Award and was inducted into the National Speakers Hall of Fame. As past president of the National Speakers Association and a former board member of the Global Speakers Network his influence is felt throughout the speaking profession.

Cathcart’s latest book is “ConnectAbility”, coauthored with Dr. David Ryback & David Nour. It was just released by McGraw-Hill and is available on Amazon.com and most book resources. As a Sales/Customer Service speaker Mr. Cathcart is best known for his book Relationship Selling. He’s the original author and leading proponent of Relationship Selling in 1985 and has published a multitude of works on this subject.

With over 2,700 professional speeches around the world over the past 33 years Jim Cathcart has become known as one of the leading motivational speakers. His client list includes a majority of Fortune 500 clients and spans every industry. When he was informed of his selection as the Top 5 recipient he said, “I am grateful for this acknowledgement and wish to share it with all of the inspiring thinkers, authors and leaders from whom I’ve learned and continue to learn. Though this may be my moment in the spotlight, I would not have been here without their inspiration and guidance. Speakers Platform has performed a great service by conducting this selection and I’m honored to be among their top honorees.”

Mr. Cathcart’s current emphasis is the expansion of a seminar series worldwide in collaboration with Don Hutson, CSP, CPAE and the members of Speakers Roundtable. This series, known as The Prosperity Seminars, is being offered in Westlake Village, California, Memphis, Tennessee, Dallas, Texas, Singapore and coming soon to other cities. The purpose of this series is to bring Hope and Solutions to the business community by bringing Hall of Fame Speakers and Best Selling Authors to your local area at an affordable price.

For information on the Top 5 Speaker selection process and the other recipients contact Michael Frick at Speakers Platform, 415-861-1700.

For information on booking Jim Cathcart to speak to your group contact Cathcart Institute, Inc. at 800-222-4883 or email: info@cathcart.com, website: http://Cathcart.com or call your favorite speakers bureau.

by Jim Cathcart

My colleague Ed Oakley, author of Enlightened Leadership, interviewed me on the subject of my upcoming book “Relationship Intelligence®”. The video of this interview is just under 15 minutes long and posted on Ed’s site for easy access.

Here is the link to the video: Relationship Intelligence®

This would be a good video to show at an upcoming business meeting or to distribute via email to your team before your next discussion about sales, marketing or customer retention.

The message is focused on how All Relationships are, or could be, Assets.

Have your colleagues view it on their own time and then talk with you about the key points. Now is also a good time for you to use this message in your personal life. Think about this:

• Your life consists of many relationships
• The quality of those relationships determines the quality of your life experience
• By becoming more Conscious, Intentional and Focused on giving value to others you will draw more rewards, benefits and opportunities to yourself
• Now is a GREAT time to “Up-Serve” those with whom you are connected
• Look for ways to GIVE value to everyone in your world

Have fun with this and when I can help, please contact me. I’m eager to bring you more value every week.

by Jim Cathcart

I just got off the phone/computer from one the most enjoyable calls I’ve ever made.

Stephanie Charl Schule, a colleague of mine in Hannover, Germany invited me to address a meeting of the folks who are involved in iLearningGlobal.tv there. It was 5pm for them and 8am for me. So I was able to make the call from my computer by simply plugging in an external microphone and using the built in camera on the screen.

As my regular readers know, I’m one of the founding faculty of iLearningGlobal.tv and many of my training videos are featured on their website worldwide. When Steffi contacted me she said that I had many followers in Germany and she’d like to have me address their meeting via Skype call.

Her husband, Paul-Martin Schule, called me and confirmed our connection and the next thing I knew I was looking at Steffi in front of her computer screen with a large screen in the background showing ME! They had a meeting room with about 60 people in attendance and she had it set up to show me on a large screen while she interviewed me. We also took questions and comments from the audience. The sound quality of the connection was excellent.

Here is what the video looked like to them:

Steffi had sent me an outline of probable questions that she would ask me and I sent her my replies to each, so that she could translate the answers into German in advance of the meeting.

During the meeting as I answered each question and told short stories to illustrate, I would pause occasionally so that she could do a live translation for those who didn’t speak English. It really worked. The audience broke into applause on a number of occasions and seemed to truly connect with my message.

At the end of the event we took a little diversion when she asked me how I kept myself motivated. I showed her my guitar, one of two that I keep in my office. Then she asked me to play it. I played a piece of a song and she said the audience wanted more. So I played and sang my own song, Riding Free, plus a John Denver and a Neil Diamond song. They sang along with me, from the other side of the world! That produced much applause and laughter on both sides of the ocean. Great fun!

I asked her to turn the computer around so that I could see the audience and when she did, they gave me a standing ovation! It truly touched my heart. What a wonderful way to connect with people and a perfect way to start this day. By the way, today is the birth date of Cavett Robert, founder of the National Speakers Association. NSA members nationwide are encouraged to spend this day coaching and training others to become better communicators. Tonight I’ll be speaking as keynoter for the 75th anniversary banquet of the Toastmasters International Ventura California club. Thanks for following my blog and please let me know when I can be of service to you.

by Jim Cathcart

Here is a free 4 minute video that I created for TSTN for my series “The Purpose of Selling“. It is about the idea of creating Profitable Business Friendships. I thought you’d enjoy seeing it and perhaps sharing it with your own team. Feel free to pass this link along to anyone you wish.

My own focus in building profitable new business friendships is now focused on growing the enrollments in the 101 Leaders Institute Seminar Series. I’m bringing hall of fame professional speakers and best selling authors here to the “101 Corridor” where I live, so they can hear national experts without travel requirements. http://www.101leaders.com

If I can help you develop your sales team, motivate your associates or coach you toward a breakthrough, please drop me a line. I’m eager to be of service. Enjoy the video! jim@cathcart.com

by Jim Cathcart

Give customer loyalty instead of seeking it…and it will seek you too!

Enjoy my current article in C-Suite Quarterly (CSQ) Magazine. (Note you may need to increase the image on your screen for easy reading. Or drop me an email and I’ll send you the PDF file.)

To contact Jim Cathcart call 805 777 3477 or email jim@cathcart.com
For information on Jim’s articles and reprint rights please email us:
jim@cathcart.com.

In the 1980s I wrote and published the first book titled “Relationship Selling”. Since then I’ve rewritten it and many companion books as well. Here is a 4 1/2 minute video I produced with iLearningGlobal.tv that explains:

• What is Relationship Selling?
• How is it different from other types of Selling?
• How can I apply this to my sales efforts?

Jim Cathcart on Relationship Selling (4:26) Let me know how you like this and what you’d like from me to help you make more sales.