Archive for the ‘ Customer Loyalty ’ Category

by Jim Cathcart, Motivation Expert

Here are some quotes that you are welcome to use in your own publications. All we request is that you clearly show your source (Jim Cathcart) and, when appropriate, you provide a link to our website: http://Cathcart.com. We hope you enjoy them.

HERE ARE SOME QUOTES FROM JIM CATHCART THAT YOU ARE WELCOME TO SHARE:

Cathcart on Relationship Intelligence®:

“The more intelligently you choose, create and grow the right relationships the greater your success will be. Relationship Intelligence® will have more impact on your life that IQ or even EQ.”

Cathcart on Embracing Change:

“Change comes from you or to you. Either way, your business doesn’t advance until you do. Learn to re-examine your thinking, your skills and your goals every day. Become the person who would attract the results you seek.”

Cathcart on Intelligent Motivation:

“Self motivation means getting yourself to do what needs to be done whether you feel like it or not. That is what separates  the achievers from the followers.”

Cathcart on High-Value Relationships:

“Your life is a series of relationships. The higher the percentage of High-Value Relationships, the greater your prospects for success. Turn each of your relationships into a High-Value Relationship.”

Cathcart on Strategy:

“To embrace change and sustain growth, people require the right: Mindset, Skillsets and Systems.

All of these must grow from the Strategic Purpose of the organization.”

Cathcart on Leadership:

“If you can’t lead yourself, you are not ready to lead others. All leadership must begin with self leadership.”

Cathcart on Public Speaking

“In speaking it is not the speaker, the presentation nor the message that matters most.

What matters most is: The Value The Audience Will Get By Listening To And Applying Your Message”

Cathcart on Sales & Service:

“The purpose of selling is to build profitable relationships. Without relationships there are only transactions and every day is just as hard as the one before it. With stronger sales relationships every day will be easier, more profitable and more fun!”

Cathcart on Growth:

“Nature never stands still, Neither can a business. A business is a living system. We must continually grow as people, as an organization and in our capacity to serve our constituents. When we stop growing we start to rot.”

Cathcart on Customer Loyalty:

“Customer loyalty is something you should Give rather than merely seek to recieve. It is best earned by staying loyal to your customers over time even when they don’t seem loyal to you. Then they always feel connected with you.”

If you’d like a weekly idea or audio clip with ideas like these, simply sign up for The Acorn E-Letter at this link: http://cathcart.com/acorn-e-letter/

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The April 2010 edition of SUCCESS magazine is now on the news stands and it features an article by Jim Cathcart, author of Relationship Selling, on page 20. The topic is UpServing; defined as increasing the satisfaction a customer feels from dealing with you. This is opposed to the concept of UpSelling which is about increasing the transaction a customer has with you. The difference can be profound.

Follow this link to the magazine so that you can read this and many other inspiring articles.

You will also find an assortment of videos streaming free from their site. One of them is my presentation on TSTN network addressing The Purpose of Selling. Take a few minutes and view it, then if you think it will have value in your next meeting play this short message for your team and discuss what it means for all of you to connect more strongly with your customers and prospects.

I look forward to staying connected with you and providing much future value through all of these media.

Jim Cathcart

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by Jim Cathcart

Bestselling books that will improve your life and expand your business NOW!

I am blessed to know many, maybe most, of the top business and motivational authors in the world. They send me their latest works for input and comment, then I get early announcements as these books are ready to be launched to the rest of the world. Take a look at the books below and then rush to your favorite bookseller to get a copy! You’ll thank me and be happy to recommend the books to your other friends.

I’ve known Bob Burg for years, shared the platform with him and admired his inspiration as well. This book will even make you a better person! While increasing your sales!

My former business partner & good friend Bill Brooks wrote a book with his impressive son Will Brooks who, with his brother Jeb Brooks, is now a leading executive at The Brooks Group. The aforementioned book was just released and its title is “Playing Bigger Than You Are”. This remarkable book shows how people with little in the way of resources can compete successfully with big corporations and intimidating competitors. It is a book about how “David can slay Goliath” in today’s marketplace. You will be inspired as I am by this book’s specific insights and strategies for winning more business.

Rob “Waldo” Waldman is a former fighter pilot, the personification of Tom Cruise’s “Maverick” character from the movie Top Gun. Rob has long since entered and mastered the world of business, and he brings his competitive savvy from the flying Ace experience into the marketplace with his new book:
Never Fly Solo. Keep a copy close by and learn how to attract “Wing Men” to help achieve your goals. He shows how the men and women in leadership and sales roles can become the perfect wing partner for those on their team.


Get it from Amazon for your Kindle or get a printed hardcover like my copy.

On My Honor I Will by Randy Pennington
I’ve known Randy Pennington for decades and I find him to be one of the most honorable and high-integrity people in my profession. He’s the kind of friend you want on your side when the heat is on. His latest book is a classic in the making. This book takes the creed of the Scouting movement and shows how you and I can succeed with integrity. But this is not just a book that says “be honest”, it is a guide to how taking the high road in business and life will lead to MORE success than any compromises you might be tempted to take.

The One Minute Entrepreneur by Ken Blanchard, Don Hutson and Ethan Willis.
Don Hutson was a guest in my home yesterday and the featured speaker for my 101 Leaders Institute. He’s a man who lives his message and he makes me a better person whenever I spend time with him. Learn from him, Ken and Ethan in this # NY Times bestseller. It’s a short inspiring story with loads of insights and strategies for growing your business and your sales.

Live A Thousand Years by Giovanni Livera.
When Giovanni speaks to a group they ALL want to take him home to everyone else they know, just to say, “WOW! You’ve got to hear this speaker!!!!”
He is not only one of the world’s most amazing performers, he is also an inspiring writer and a savvy business consultant. His latest book is in the works to become an amazing and life changing movie. The book shows you how to pack 1,000 years of living into your life and have a great time doing it. Read it aloud with the people you care most about.

Maybe it’s time to invest some serious energy into reading your way to the next levels of success…and then taking decisive action!
Call when I can help.

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Hutson- Ad Proof 1-21-2010by Jim Cathcart

The 101 Leaders Institute “Prosperity Series” Seminar on Thursday, February 25th will feature NY Times Bestselling Author Don Hutson. This morning seminar will be from 9am to Noon at the beautiful Westlake Village Inn.

Don is a long time colleague and close friend of mine who has also served as president of the National Speakers Association and received many of the top awards in this industry. He’s an inspiring guy who has traveled the world. He is a well known leader in Memphis, TN as well as in the global community. This ad was featured in this month’s Memphis Business Journal.

Come and learn from Don at the 101 Leaders Prosperity Seminar on Thursday, Feb. 25th from 9am to noon. To register just drop us an email or give us a call at 805 777 3477. Email is jim@101Leaders.com. Individual enrollment is just $199 for this highly interactive live seminar and if you want to attend all seven seminars in the series, it is only $795 total.

Sign up today and bring your best clients, hottest prospects and most promising coworkers to join you. Group pricing is available for ten people or more.

Call us today! Preregistration is needed, call or email us today and plan to be there at the Inn on the 25th.

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by Jim Cathcart

NEXT!!!!! The Amazing Giovanni Livera will be our featured seminar leader Tomorrow December 3, 2009 at the Westlake Village Inn. You don’t want to miss this one!

Learn to:

  • Find solutions where others see only limitations

  • Show your team that Anything is Possible

  • Make hard work into Fun

  • Generate Optimism despite the challenges

  • Get other people on your side

And have one of the best times you’ve ever had while learning lots! Single attendance is $199 and enrollment in the full series of 7 events is just $795. Enroll now!

Sign up for this Prosperity Seminar Series, 7 seminars per year for only $795. (Single Seminar fee is just $199 and may be applied to full enrollment within 30 days if desired.)

The Next 101 Prosperity Series Seminar Is:

Thursday, December 3 – 6:30 PM to 9:00 PM

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For More Information Contact:

Jim Cathcart
805 777 3477
info@101Leaders.com

Check our website: http://www.101Leaders.com

We are delighted to be of service to you and your business.

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by Jim Cathcart

Here is a free 4 minute video that I created for TSTN for my series “The Purpose of Selling“. It is about the idea of creating Profitable Business Friendships. I thought you’d enjoy seeing it and perhaps sharing it with your own team. Feel free to pass this link along to anyone you wish.

My own focus in building profitable new business friendships is now focused on growing the enrollments in the 101 Leaders Institute Seminar Series. I’m bringing hall of fame professional speakers and best selling authors here to the “101 Corridor” where I live, so they can hear national experts without travel requirements. http://www.101leaders.com

If I can help you develop your sales team, motivate your associates or coach you toward a breakthrough, please drop me a line. I’m eager to be of service. Enjoy the video! jim@cathcart.com

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by Jim Cathcart

Give customer loyalty instead of seeking it…and it will seek you too!

Enjoy my current article in C-Suite Quarterly (CSQ) Magazine. (Note you may need to increase the image on your screen for easy reading. Or drop me an email and I’ll send you the PDF file.)

CSQ magazine

CSQ JC article pg1CSQ JC pg2

To contact Jim Cathcart call 805 777 3477 or email jim@cathcart.com
For information on Jim’s articles and reprint rights please email us:
jim@cathcart.com.

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by Jim Cathcart

November 5 at Sherwood Country Club from 6:30pm to 9pm

The Breakthrough to Prosperity seminar series will feature bestselling author and Hall of Fame professional speaker Scott McKain!

Call or email us now to reserve your spots for this vital seminar! You may attend this one seminar for just $199 or enroll in the entire series of seven seminars for only $795.

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Scott will be covering the vital ideas from his three recent bestsellers.

“Stand Out & Move Up While Your Competition Fails!”
Based upon Scott’s current #1 Amazon.com business bestseller, “Collapse of Distinction,” we will examine:
• The Three Destroyers of Differentiation — the aspects pulling you and your organization back to the pack, where you are indistinguishable from your competition and sales are centered upon having the cheapest price
• The Four Cornerstones of Distinction — the four elements that MUST be executed…and, in a particular order…that create separation from the competition, and move you to the forefront in your industry

“What Customers REALLY Want”
As Vice-Chairman of a multi-million dollar holding company owning nineteen diverse businesses, Scott surveyed customers, first of his own organizations — then, other household names — to discover what customers of ANY business REALLY want. We’ll learn:
• The Six Points ALL Customers REALLY Want
• What Organizations Offer — and, unfortunately, it’s different than what their clients crave!
• How to bridge the gap and eliminate the disconnections, so you create lifelong customer loyalty and profitability!

“ALL Business is Show Business!”
Customers and employees today expect and demand more than mere products, services, and jobs! They require an experience as a part of the package! Therefore, creating and delivering an “Ultimate Customer Experience” (TM) can make a significant difference for any professional and organization. We will discover:
• The importance of a personal and organizational “High Concept” and why it is more vital than your “elevator speech”
• The Power of Story — why you and your organizations should communicate to customers in compelling narratives
• Creating the “Ultimate Customer Experience” (TM) — the elements necessary to engage clients in a manner that keeps them coming back…and bringing the friends!

Your competition is desperately seeking ways to get the business that you don’t. They may be buying Scott’s books and trying to use these ideas before you do. Why not jump past the crowd and come learn directly from the author? Come and spend a few hours in direct conversation with Scott McKain, then take these ideas back and gain the competitive edge.

Enroll now! Click here

Or call Jim Cathcart and learn more about how the 101 Leaders Institute series can bring you and your team up to the top of your customer’s preferred vendor list. 805-777-3477

Email: Info@101Leaders.com

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by Jim Cathcart

Yesterday I visited the famous Hollywood Guitar Center, the largest music store in the world. General manager Jason Vanderpal gave me a tour and I am impressed! As we toured the store he introduced me to each of his coworkers and bragged about them to me. It’s clear that he’s proud to work with them and I’m pretty sure they feel the same way. 

The inventory in this store is massive, millions of dollars of guitars and accessories. Keyboards, sound systems, studio control panels, and more. The entryway has handprints of the rock stars and plaques of famous musicians. They have a virtual museum of guitars in cases throughout the store. It’s a music maker’s wonderland. 

Then Jason took me down a back corridor, through the warehouse and into a special place filled with musty guitar cases containing some very special instruments. He asked me to sit on a couch while one of his most trusted colleagues opened a case and handed me a 1959 Gibson Les Paul sunburst guitar with “humbucker pickups” that has an estimated worth of half a million dollars! 

I know it doesn’t look all that unique but for folks who know guitars this baby is like a Stradivarius violin. What a special treat to play such an instrument! 

Now let’s get back to Jason. Here is a man who just turned 30 and you wouldn’t expect him to be a leader, much less and excellent leader. But he is. Jason has created a team atmosphere where everyone feels valued, has fun doing their job, (the smiles prove this), and feels like they are part of something special. 

Of all the cool settings and suites in this massive store, the most modest and unappealing is Jason’s own office. He spends his time on the floor with his team and is continually being paged over the intercom. He gave me the kind of tour a Rock Star would get and I can see why they are so successful. Jason himself has been with the company for I think ten years and he’s managing the biggest store of its type at the age I was when I began professional speaking. 

The interesting extra twist to this story is that Jason is also a speaker! He has been taking training fromSteve Siebold’s Bill Gove Speech Workshop and he spent a day of coaching with me last year. In addition to that he’s giving speeches every week to civic clubs and is refining his message around the subject “Rock n Roll Retailing.” A topic he knows backward and forward. His store is producing millions in sales each year and is the top of the food chain in their field. 

Visit them when you are in LA next time. You’ll love the experience even if you don’t yet play an instrument. Hats off to Jason Vanderpal and Guitar Center for such a great example of living a motivated life. 

Guitar Center Hollywood, 7425 Sunset Boulevard, Los Angeles, CA 90046, (323) 874-1060

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My colleague Jim Shute, www.pro-activelearning.com, and I collaborated on an article about Customer Loyalty. Our premise is that it should be given rather than sought after. By giving loyalty to all your customers you will get their loyalty more often.

Here is the link to read the article for yourself: http://www.sellingpower.com/html_newsletter/sales_management/index.asp?

By the way, Selling Power Magazine is one of my personal favorites. I’ve known its publisher Gerhard Gschewandtner for almost twenty years and I find the magazine to be filled with excellent information and resources. Get a subscription for yourself. You will generate more sales, guaranteed!

If you would like to get your own team “sold” on the idea of giving better Customer Loyalty, then please contact me or Jim Shute right away.

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