The April 2010 edition of SUCCESS magazine is now on the news stands and it features an article by Jim Cathcart, author of Relationship Selling, on page 20. The topic is UpServing; defined as increasing the satisfaction a customer feels from dealing with you. This is opposed to the concept of UpSelling which is about increasing the transaction a customer has with you. The difference can be profound.

Follow this link to the magazine so that you can read this and many other inspiring articles.

You will also find an assortment of videos streaming free from their site. One of them is my presentation on TSTN network addressing The Purpose of Selling. Take a few minutes and view it, then if you think it will have value in your next meeting play this short message for your team and discuss what it means for all of you to connect more strongly with your customers and prospects.

I look forward to staying connected with you and providing much future value through all of these media.

Jim Cathcart

by Jim Cathcart

Bestselling books that will improve your life and expand your business NOW!

I am blessed to know many, maybe most, of the top business and motivational authors in the world. They send me their latest works for input and comment, then I get early announcements as these books are ready to be launched to the rest of the world. Take a look at the books below and then rush to your favorite bookseller to get a copy! You’ll thank me and be happy to recommend the books to your other friends.

I’ve known Bob Burg for years, shared the platform with him and admired his inspiration as well. This book will even make you a better person! While increasing your sales!

My former business partner & good friend Bill Brooks wrote a book with his impressive son Will Brooks who, with his brother Jeb Brooks, is now a leading executive at The Brooks Group. The aforementioned book was just released and its title is “Playing Bigger Than You Are”. This remarkable book shows how people with little in the way of resources can compete successfully with big corporations and intimidating competitors. It is a book about how “David can slay Goliath” in today’s marketplace. You will be inspired as I am by this book’s specific insights and strategies for winning more business.

Rob “Waldo” Waldman is a former fighter pilot, the personification of Tom Cruise’s “Maverick” character from the movie Top Gun. Rob has long since entered and mastered the world of business, and he brings his competitive savvy from the flying Ace experience into the marketplace with his new book:
Never Fly Solo. Keep a copy close by and learn how to attract “Wing Men” to help achieve your goals. He shows how the men and women in leadership and sales roles can become the perfect wing partner for those on their team.

Get it from Amazon for your Kindle or get a printed hardcover like my copy.

On My Honor I Will by Randy Pennington
I’ve known Randy Pennington for decades and I find him to be one of the most honorable and high-integrity people in my profession. He’s the kind of friend you want on your side when the heat is on. His latest book is a classic in the making. This book takes the creed of the Scouting movement and shows how you and I can succeed with integrity. But this is not just a book that says “be honest”, it is a guide to how taking the high road in business and life will lead to MORE success than any compromises you might be tempted to take.

The One Minute Entrepreneur by Ken Blanchard, Don Hutson and Ethan Willis.
Don Hutson was a guest in my home yesterday and the featured speaker for my 101 Leaders Institute. He’s a man who lives his message and he makes me a better person whenever I spend time with him. Learn from him, Ken and Ethan in this # NY Times bestseller. It’s a short inspiring story with loads of insights and strategies for growing your business and your sales.

Live A Thousand Years by Giovanni Livera.
When Giovanni speaks to a group they ALL want to take him home to everyone else they know, just to say, “WOW! You’ve got to hear this speaker!!!!”
He is not only one of the world’s most amazing performers, he is also an inspiring writer and a savvy business consultant. His latest book is in the works to become an amazing and life changing movie. The book shows you how to pack 1,000 years of living into your life and have a great time doing it. Read it aloud with the people you care most about.

Maybe it’s time to invest some serious energy into reading your way to the next levels of success…and then taking decisive action!
Call when I can help.

by Jim Cathcart

The 101 Leaders Institute “Prosperity Series” Seminar on Thursday, February 25th will feature NY Times Bestselling Author Don Hutson. This morning seminar will be from 9am to Noon at the beautiful Westlake Village Inn.

Don is a long time colleague and close friend of mine who has also served as president of the National Speakers Association and received many of the top awards in this industry. He’s an inspiring guy who has traveled the world. He is a well known leader in Memphis, TN as well as in the global community. This ad was featured in this month’s Memphis Business Journal.

Come and learn from Don at the 101 Leaders Prosperity Seminar on Thursday, Feb. 25th from 9am to noon. To register just drop us an email or give us a call at 805 777 3477. Email is jim@101Leaders.com. Individual enrollment is just $199 for this highly interactive live seminar and if you want to attend all seven seminars in the series, it is only $795 total.

Sign up today and bring your best clients, hottest prospects and most promising coworkers to join you. Group pricing is available for ten people or more.

Call us today! Preregistration is needed, call or email us today and plan to be there at the Inn on the 25th.

by Jim Cathcart

NEXT!!!!! The Amazing Giovanni Livera will be our featured seminar leader Tomorrow December 3, 2009 at the Westlake Village Inn. You don’t want to miss this one!

Learn to:

• Find solutions where others see only limitations

• Show your team that Anything is Possible

• Make hard work into Fun

• Generate Optimism despite the challenges

• Get other people on your side

And have one of the best times you’ve ever had while learning lots! Single attendance is $199 and enrollment in the full series of 7 events is just $795. Enroll now!

Sign up for this Prosperity Seminar Series, 7 seminars per year for only $795. (Single Seminar fee is just $199 and may be applied to full enrollment within 30 days if desired.)

The Next 101 Prosperity Series Seminar Is:

Thursday, December 3 – 6:30 PM to 9:00 PM

For More Information Contact:

Jim Cathcart
805 777 3477
info@101Leaders.com

Check our website: http://www.101Leaders.com

We are delighted to be of service to you and your business.

by Jim Cathcart

Here is a free 4 minute video that I created for TSTN for my series “The Purpose of Selling“. It is about the idea of creating Profitable Business Friendships. I thought you’d enjoy seeing it and perhaps sharing it with your own team. Feel free to pass this link along to anyone you wish.

My own focus in building profitable new business friendships is now focused on growing the enrollments in the 101 Leaders Institute Seminar Series. I’m bringing hall of fame professional speakers and best selling authors here to the “101 Corridor” where I live, so they can hear national experts without travel requirements. http://www.101leaders.com

If I can help you develop your sales team, motivate your associates or coach you toward a breakthrough, please drop me a line. I’m eager to be of service. Enjoy the video! jim@cathcart.com

by Jim Cathcart

Give customer loyalty instead of seeking it…and it will seek you too!

Enjoy my current article in C-Suite Quarterly (CSQ) Magazine. (Note you may need to increase the image on your screen for easy reading. Or drop me an email and I’ll send you the PDF file.)

To contact Jim Cathcart call 805 777 3477 or email jim@cathcart.com
For information on Jim’s articles and reprint rights please email us:
jim@cathcart.com.

by Jim Cathcart

November 5 at Sherwood Country Club from 6:30pm to 9pm

The Breakthrough to Prosperity seminar series will feature bestselling author and Hall of Fame professional speaker Scott McKain!

Call or email us now to reserve your spots for this vital seminar! You may attend this one seminar for just $199 or enroll in the entire series of seven seminars for only $795.

Scott will be covering the vital ideas from his three recent bestsellers.

“Stand Out & Move Up While Your Competition Fails!”
Based upon Scott’s current #1 Amazon.com business bestseller, “Collapse of Distinction,” we will examine:
• The Three Destroyers of Differentiation — the aspects pulling you and your organization back to the pack, where you are indistinguishable from your competition and sales are centered upon having the cheapest price
• The Four Cornerstones of Distinction — the four elements that MUST be executed…and, in a particular order…that create separation from the competition, and move you to the forefront in your industry

“What Customers REALLY Want”
As Vice-Chairman of a multi-million dollar holding company owning nineteen diverse businesses, Scott surveyed customers, first of his own organizations — then, other household names — to discover what customers of ANY business REALLY want. We’ll learn:
• The Six Points ALL Customers REALLY Want
• What Organizations Offer — and, unfortunately, it’s different than what their clients crave!
• How to bridge the gap and eliminate the disconnections, so you create lifelong customer loyalty and profitability!

“ALL Business is Show Business!”
Customers and employees today expect and demand more than mere products, services, and jobs! They require an experience as a part of the package! Therefore, creating and delivering an “Ultimate Customer Experience” (TM) can make a significant difference for any professional and organization. We will discover:
• The importance of a personal and organizational “High Concept” and why it is more vital than your “elevator speech”
• The Power of Story — why you and your organizations should communicate to customers in compelling narratives
• Creating the “Ultimate Customer Experience” (TM) — the elements necessary to engage clients in a manner that keeps them coming back…and bringing the friends!

Your competition is desperately seeking ways to get the business that you don’t. They may be buying Scott’s books and trying to use these ideas before you do. Why not jump past the crowd and come learn directly from the author? Come and spend a few hours in direct conversation with Scott McKain, then take these ideas back and gain the competitive edge.

Enroll now! Click here

Or call Jim Cathcart and learn more about how the 101 Leaders Institute series can bring you and your team up to the top of your customer’s preferred vendor list. 805-777-3477

Email: Info@101Leaders.com

My colleague Jim Shute, www.pro-activelearning.com, and I collaborated on an article about Customer Loyalty. Our premise is that it should be given rather than sought after. By giving loyalty to all your customers you will get their loyalty more often.

Here is the link to read the article for yourself: http://www.sellingpower.com/html_newsletter/sales_management/index.asp?

By the way, Selling Power Magazine is one of my personal favorites. I’ve known its publisher Gerhard Gschewandtner for almost twenty years and I find the magazine to be filled with excellent information and resources. Get a subscription for yourself. You will generate more sales, guaranteed!

If you would like to get your own team “sold” on the idea of giving better Customer Loyalty, then please contact me or Jim Shute right away.

By Jim Cathcart

Today is Halloween, so what scares you?
The economy, the climate, the extremists with weapons, the news?

Tonight people will be dressing in crazy and spooky attire and posing the eternal question:
“Trick or Treat?”
Originally that was a Halloween evening request for a bribe to keep “goblins” from doing some mischief. Today I think it’s still being asked in far too many ways apart from this holiday. We are being tricked too often.
There are new products and special offers that don’t live up to their promise. Vendors are advertising that they truly care about their customers but we find that they treat us like just another revenue carrier, a person bearing money, instead of a client.
As Michael Crichton, the author and screenwriter said not long ago, our biggest challenge is in determining who and what we can trust.

When anyone can put together an impressive video promo, or a fancy press kit with great graphics. When even the crooks know how to look credible and sound trustworthy, who do we trust?
Internet scams, once so transparent as to be laughable, are becoming quite convincing. Most of us know better than to send seed money to Nigeria so that some political refugee can share their millions with us, but it’s hard to resist a convincing request for our private data when it comes from a known company with logo, copyright, and wording just like the real thing.

In this environment we all become skeptical. We’ve long ago learned not to trust what politicians promise us during the campaigns. We’ve seen decades of infomercials offering the world’s greatest hidden discovery for only $19.95…but wait! There’s more! Act now and get two of the items plus the special bonus and we will pay the shipping! For the next 100 callers we will….(promise you the Moon).

Trust is and will be the primary commercial currency of this decade. We must not only offer to be trustworthy, we must scrupulously live up to it. We must over-deliver on our promises and guard our reputations as fervently as we guard our money. We’ve got to learn once again how to be a best friend to our customers and become loyal to them long before we expect them to be loyal to us.
So, let’s all pledge to stop scaring people, and start earning their trust.

Happy Halloween,
Jim Cathcart

For the latest ebook version in the Relationship Selling Series: click this link “Customer Loyalty“