• The people who are starting college this fall were born in 1991.
• They have no meaningful recollection of the Reagan Era and do not know he had ever been shot.
• They were prepubescent when the first Persian Gulf War was waged.
• Black Monday, 1987 is as insignificant to them as the Great Depression.
• They can really only remember one president before George W. Bush.
• They were 5 when the Soviet Union broke apart and they don’t remember the Cold War.
• They have never feared a nuclear war.
• They don’t remember the space shuttle blowing up.
• Tiananmen Square means nothing to them.
• Their lifetime has always included AIDS.
• Bottle caps have always been screw off and plastic.
• Atari predates them, as do vinyl albums and the Walkman.
• The expression “you sound like a broken record” means nothing to them because they’ve never seen a record player.
• They have likely never played Pac Man and have never heard of Pong.
• They may have never heard of an 8-track. The compact disc was introduced before they were born.
• As far as they know, stamps have always cost about 36 cents.
• They have always had voice mail.
• Most of them have never seen a television set with only 13 channels, nor have they seen a black and white TV. They have always had cable.
• There have always been DVRs, and they have no idea what Betamax is.
• They cannot fathom not having a remote control.
• Roller-skating has always meant in-line for them.
• Jay Leno has always been on the Tonight Show.
• Popcorn has always been cooked in the microwave.
• They don’t remember seeing Michael Jordan play.
• They never took a swim and thought about Jaws.
• The Vietnam War is as ancient history to them as World War I, World War II or even the Civil War.
• They have no idea that Americans were ever held hostage in Iran.
• They can’t imagine what hard contact lenses are.
• They never heard “Where’s the beef,” “I’d walk a mile for a Camel,” or “de plane, de plane!”
• The Titanic was found? They thought we always knew where it was.
• There has always been MTV and VH1.
• They don’t have a clue how to use a typewriter, and they certainly never used carbon paper.

In two to four years these will be your new employees and co-workers, as well as many of your customers.

For further information contact Beloit College at http://www.beloit.edu/~pubaff/mindset/

This item offered courtesy of Cathcart Institute, Inc.
www.cathcart.com
info@cathcart.com
800-222-4883