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About the Author
Jim Cathcart, CSP, CPAE, is a Motivation Expert. He is original author of Relationship Selling, built upon 39+ years of success working with more than 2,000 of the top companies in the world.
His breakthrough work, The Acorn Principle is the result of a two-decade long study of applied behavioral science and has achieved bestseller status online as well as through traditional channels.
He is president of Cathcart Institute, Inc., a research and consulting firm in Thousand Oaks, California, and serves as an advisor to the School of Management at California Lutheran University and an Artist in Residence at High Point University in North Carolina. Among keynote speakers Jim Cathcart is a world leader and past-president of the National Speakers Association (NSA) and winner of virtually all of the awards given to professional speakers including the 2001 Golden Gavel Award from Toastmasters International and he was inducted into The Sales & Marketing Hall of Fame in December of 2012 .