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About the Author
Jim Cathcart, CSP, CPAE, is a Motivation Expert. He is original author of Relationship Selling, built upon 30+ years of success working with 2,700 of the top companies in the world.
His breakthrough work, The Acorn Principle is the result of a two-decade long study of applied behavioral science and has achieved bestseller status online as well as through traditional channels.
He is president of Cathcart Institute, Inc., a research and consulting firm in Thousand Oaks, California, and serves as an advisor to the School of Business at both Pepperdine and California Lutheran Universities. Among keynote speakers Jim Cathcart is a world leader and past-president of the National Speakers Association (NSA) and winner of numerous awards including the 2001 Golden Gavel Award from Toastmasters International.