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Beloit College

Every year the staff at Beloit College in Wisconsin puts together a list to give the faculty a sense of the mindset of that year’s incoming freshmen. Here is a recent year’s list:

  • The people who are starting college this fall were born in 1997.
  • The Mindset list for the class of 2019 is already posted too: https://www.beloit.edu/mindset/2019/ 
  • The Mindset List for the Class of 2017 
  • As far as this generation of entering college students, born in 1997, know; Dean Martin, Mickey Mantle, Johnny Carson, John Lennon and Jerry Garcia have always been dead.1. Eminem and LL Cool J are old enough to show up at a parents’ weekend.
    2. They are the sharing generation, having shown tendencies to share everything, including possessions, no matter how personal.
    3. GM means food that is Genetically Modified.
    4. As they started to crawl, so did the news across the bottom of the television screen.
    5. “Dude” has never had a negative tone.
    6. As kids they may well have seen Chicken Run but probably never got chicken pox.
    7. Having a chat has seldom involved talking.
    8. Gaga has never been baby talk.
    9. They could always get rid of their outdated toys on eBay.
    10. They have known only two presidents.
    11. Their TV screens keep getting smaller as their parents’ screens grow ever larger.
    12. PayPal has replaced a pen pal as a best friend on line.
    13. Rites of passage have more to do with having their own cell phone and Skype accounts than with getting a driver’s license and car.
    14. The U.S. has always been trying to figure out which side to back in Middle East conflicts.
    15. A tablet is no longer something you take in the morning.
    16. Threatening to shut down the government during Federal budget negotiations has always been an anticipated tactic.
    17. Plasma has never been just a bodily fluid.
    18. The Pentagon and Congress have always been shocked, absolutely shocked, by reports of sexual harassment and assault in the military.
    19. Spray paint has never been legally sold in Chicago.
    20. Captain Janeway has always taken the USS Voyager where no woman or man has ever gone before.
    21. While they’ve grown up with a World Trade Organization, they have never known an Interstate Commerce Commission.
    22. Planes have never landed at Stapleton Airport in Denver.
    23. Thanks to Megan’s Law and Amber Alerts, parents have always had community support in keeping children safe.
    24. With GPS, they have never needed directions to get someplace, just an address.
    25. Java has never been just a cup of coffee.
    26. Americans and Russians have always cooperated better in orbit than on earth.
    27. Their parents have always bemoaned the passing of precocious little Calvin and sarcastic stuffy Hobbes.
    28. In their first 18 years, they have watched the rise and fall of Tiger Woods and Alex Rodriguez.
    29. Congress has always been burdened by the requirement that they comply with the anti-discrimination and safety laws they passed for everybody else to follow.
    30. The U.S. has always imposed economic sanctions against Iran.
    31. Smokers in California have always been searching for their special areas, which have been harder to find each year.
    32. They have never attended a concert in a smoke-filled arena.
    33. As they slept safely in their cribs, the Oklahoma City bomber and the Unabomber were doing their deadly work.
    34. There has never been a national maximum speed on U.S. highways.
    35. Don Shula has always been a fine steak house.
    36. Their favorite feature films have always been largely, if not totally, computer generated.
    37. They have never really needed to go to their friend’s house so they could study together.
    38. They have never seen the Bruins at Boston Garden, the Trailblazers at Memorial Coliseum, the Supersonics in Key Arena, or the Canucks at the Pacific Coliseum.
    39. They may have been introduced to video games with a new Sony PlayStation left in their cribs by their moms.
    40. A Wiki has always been a cooperative web application rather than a shuttle bus in Hawaii.
    41. The Canadian Football League Stallions have always sung Alouette in Montreal after bidding adieu to Baltimore.
    42. They have always been able to plug into USB ports
    43. Washington, D.C., tour buses have never been able to drive in front of the White House.
    44. Being selected by Oprah’s Book Club has always read “success.”
    45. Their parents’ car CD player is soooooo ancient and embarrassing.
    46. New York’s Times Square has always had a splash of the Magic Kingdom in it.
    47. Bill Maher has always been politically incorrect.
    48. They have always known that there are “five hundred, twenty five thousand, six hundred minutes” in a year.

In two to four years these will be your new employees and co-workers, as well as many of your customers.

For further information contact Beloit College at Beloit Mindset List.

This item offered courtesy of Cathcart Institute, Inc.

Jim Cathcart