Jim’s newest e-book in this series is on how to grow profits through customer loyalty. Stories, images, detailed strategies and steps. 8th in the Relationship Selling Series. Includes the vital strategy of “Up-Serving” and the classic story of The Grandma Factor for lifetime loyalty. Jim’s perspective is that Customer Loyalty should be given instead of sought after. When we give loyalty our customers are more likely to want to stay connected with us. Surprize your customers with innovative extras that cost you nothing but increase the value to them.