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About Coach Jim Cathcart

World Leading Professional Speaker and Author. Top 1% TEDx speaker, Sales & Marketing Hall of Fame, Author of 18 books including Relationship Selling, The Acorn Principle and The Self Motivation Handbook. Past president of the National Speakers Association. Entrepreneur in Residence for the School of Management at California Lutheran University.


Thousand Oaks  ·  California  ·  United States 


I’ve coached scores of top level professional consultants, speakers, educators, performers, and authors. I’ve also built and helped others build many personal services businesses. Cofounder of The Professional Speaking Institute, founder of Cathcart Institue, Inc.; partner, Cathcart, Alessandra & Associates, Inc. and more. As a professional speaker I’ve delivered over 3,100 paid speeches around the world, authored scores of training programs and 18 books with major publishers: Prentice Hall, Simon & Schuster, St. Martin’s Press, McGraw Hill, Putnam Berkely, Penguin, and Nightingale Conant corporation. As a speech and sales coach I’ve helped craft presentations that generated over a million dollars each.

Licenses & Certifications

Certified Speaking Professional, CSP; Professional Speaker Hall of Fame, CPAE; Golden Gavel Award from Toastmasters International, The Cavett Award from National Speakers Association; Sales & Marketing Hall of Fame, Top Sales World; Certified Mindset Trainer, Selling Power Magazine contributor; Artist in Residence, High Point University; Entrepreneur in Residence, Calif Lutheran University; former Advisor to School of Business at Pepperdine University; Retired US Army Reserve Officer


30-minute Phone/Video Consultation:   $600
Power Coaching Package 3 months: $6000

If it’s time to transform your world then let me help! Get 3 months of direct personal coaching from Jim Cathcart. Begins with 2 to 3 hours of face to face meeting with Jim and then shifts to video calls, emails and phone calls over the ensuing weeks. Full description is at Cathcart.com.

Do It Now! One Month Coaching: $2500

In a hurry to get results now. Spend 2 hours face to face with Jim Cathcart (video or in person) and then meet via phone, web or email as often as needed for the next four weeks. This is for those who have a short term or immediate need instead of the three month Power Coaching process.

30 minute Quick Fix: $600

In a half hour phone call or video call with Jim Cathcart you can isolate a specific goal or challenge and get expert advice immediately. If what you need is an answer right now or help in determining what to do next then this is for you.

Client Reviews for Jim Cathcart 

There are rare meetings in our lives, when we meet someone very special. When Jim and I met, I knew firstly that he had uniquely effective qualities that would take him to the peak of his profession, and secondly, I learned enough travelling with him across the our nation for several days, that I wanted to watch his very special qualities unfold, and at the same time make him a lifelong friend. Jim Cathcart is a remarkable man which you will discover when you meet him.
― Ian Brown, Director of Agent Development, Centruy 21, Canadian Real Estate company
Having had the opportunity to work with many of the world’s leading authors and subject matter experts over the past decade, I can truly say that Jim Cathcart is one of the most genuine, most inspiring, and most helpful people I have had the privilege and benefit of being associated with. We receive such incredible feedback about Jim’s content on our site and I am so honored and proud to work with him, and more importantly know that I will continue to learn and grow because of him.
― Michael Norton, EVP Global Accts, Sandler Training
Over the years, I have hired many speakers, sales trainers, authors and motivational experts . . . and I am talking about some of the best in the business. However, after hiring Jim Cathcart for a speaking engagement at a seminar in Chicago in the spring of 1979 he became a frequent guest speaker at other seminars and conventions across the U.S., Canada and the Caribbean. I have seen long-term results from his inspirational and educational messages far beyond what I have witnessed from any of the others over the years. Jim indeed practices what he preaches. If you’re looking for a man capable of teaching and entertaining your group there is, in my opinion, none better. PERIOD.
― Gary Goranson, founder Tidy Car & WorkEnders
Jim Cathcart is one of the most impressive people I’ve had the opportunity to work with. I assisted him at one of his superb presentations and it changed my life. Sounds like hype, but it’s true. Among other things, our new friendship resulted in sharing authorship of a business book published by McGraw-Hill. Jim is able to craft a presentation so that, in addition to being entertaining and highly educational, it comes together with eloquent structure. All the elements of the talk are so well integrated that, at the end, the audience is often stunned by Jim’s excellence on the platform. Most important, Jim is so generous with his talents and skills that anyone in his circle is destined to enjoy becoming more like him–expansive, transformative and fully life-loving.
― David Ryback PhD, author, speaker, Emery University faculty
“Jim Cathcart is hands down the coach of coaches for presentation skills. Decades of public speaking experience in every imaginable venue and configuration, a wealth of practical references, great stories and infectious humor make Jim a one-stop-shop. His lively coaching sessions have been invaluable to me for both content development and building rapport by tailoring to a target audience – and they’re always great fun in the process! An hour or two with Jim can save countless more, bringing clarity and professional polish for a presentation to be remembered!”
― Claudia Dunn, MA, OTR/L , former White House Staff under Ronald Reagan
Jim Cathcart is one of the finest speakers I have had the pleasure of knowing. He is the ONLY speaker I have recommended to replace me when during two family emergencies. His clients get a big bang for their buck as he can also sing and act as his own opening entertainment! Any association or corporation would not go wrong hiring Jim Cathcart for their meeting.
― Patricia Fripp, CSP, CPAE executive speech coach
Jim is a powerful and inspirational speaker. He graciously agreed to speak to the graduate students in my public policy course and were they in for a treat! In the brief time he was with my students, he not only explained and demonstrated how to be an effective and engaging public speaker, he revealed through the stories and experiences he shared what it means to pursue a life of purpose and meaning. His passion was infectious and he connected with my students in a way that challenged them to grow and excel. His session was easily one of the most popular of the year.
― Michael Shires, PhD, Assoc Dean, Pepperdine University School of Public Policy
Jim Cathcart’s coaching is designed to generate results. He has a no non-sense approach. He’s an expert in the field of human behavior and understands how to stimulate action. His coaching identifies areas that need attention and a means to reach the point of successful conclusion. It’s as simple as that, direct and to the point, with clarity and well-defined objectives.
― Matt Forger, the man who mixed Michael Jackson’s music along with Quincy Jones
Jim Cathcart was instrumental in the development of my consulting business. His prolific insights helped me identify key elements in my planning. Jim has a keen strategic approach that cannot outmatch any other coach. If you are on the rise, but still need a wise surprise, Jim Cathcart is far from one of the guys!! Get him on your team.
― Daniel Ally, Success Coach
Classy is the first word that comes to mind when thinking of Jim Cathcart I had the pleasure of experiencing Jim work his magic yet again recently in Toronto as featured speaker at the largest business networking event of the year.His story-telling engaged the audience throughout his presentation. He once again demonstrated why he is a long time Hall of Fame Speaker.
― Tom Stoyan, Canada’s Sales Coach
I’ve known Jim for years, and always find him a great colleague – both in straight collaboration, and as a coach. Every time I seek his counsel, I am re-impressed by the breadth and depth of his insights into the matter at hand drawn from hundreds of clients across industry segments. He’s on the “A-List” of advisors in my book.
― Pamela Stambaugh, Executive Coach
I’ve known Jim for years, and always find him a great colleague – both in straight collaboration, and as a coach. Every time I seek his counsel, I am re-impressed by the breadth and depth of his insights into the matter at hand drawn from hundreds of clients across industry segments. He’s on the “A-List” of advisors in my book.
― Tom Oser, Sales Strategy Advisor

Case Studies

Created a Professional Education System  
The National Speakers Association had no professional education system despite being a professional society of experts. I researched associations and professional societies across multiple industries and crafted a system of eight vital competencies, now expressed in four easy to recall categories: Ethics, Eloquence, Enterprise and Expertise. We reviewed all the archives of recordings from earlier meetings (hundreds of them) and created a huge educational resource tagged by competency area. Then I designed a way for all of the meetings, publications, training, selection of faculty and conventions to be used to certify attendees in each of the competencies, ultimately resulting in qualification to be certified with the CSP, Certified Speaking Professional designation. There are now hundreds of CSPs worldwide and NSA’s education system has won national awards in the association community.
Founded a Regional Leadership Development Alliance 
9-11-2001 stopped all non-military air traffic and none of knew if life would return to normal soon. I pulled together the leaders of the region where I live in Ventura Country California and created the (highway) 101 Leaders Alliance. This included 27 miles of communities along Hwy 101 near Los Angeles. 12 communities and about 700,000 people. My leadership committee included the Ventura County Sheriff, deans of three universities, civic leaders, and more. The goal was to develop Ground Level Leadership in all 12 communities rapidly. We joined resources, held a leadership summit in Thousand Oaks, and began a series of leadership seminars throughout the area. I brought in bestselling authors, friends and colleagues who were hall of fame speakers and I personally conducted training programs to teach people how to organize volunteers, locate resources, alleviate fears, motivate people, and get a job done without a big budget or known leaders. We were featured on NBC TV, in magazines and newspapers and celebrated throughout the region for our results.
Developed a High Level Discussion Series for member engagement  
The country club wanted their members to connect with each other more meaningfully. I created a Parlor Discussion “Salon” Series where I brought in amazing and famous people as guests, led fascinating discussions with groups of about 20 to 30 people at a time, and shared dinner discussions after. This went on for many years resulting in 36 separate discussion events with astronauts, philosophers, authors, celebrities, billionaires, entrepreneurs, athletes, musicians and professional speakers. This was provided by the country club as a member service and I was the host and discussion leader who found the guests, chose the topics and guided the experiences.
Got all departments to start working together enthusiastically  
My country club wanted a motivation speech to get their 250 people in different departments to work together better. I suggested a better solution. We created a customized Signature Training for them that brought everyone together, honored even the least paid among them, showed them the outcomes they were being paid to produce (instead of just the processes or functions) and got them to be enthusiastic about and proud of their jobs.
Created a signature training program for an international franchise  
After hiring me to deliver a business building seminar, the company (a business format franchise company) hired me on annual contract to create a customized sales training system for their industry, to keynote their annual convention, to interview their top producers and craft a series of reports on best practices. This contract continued for many years. Years later when the founder of the company had retired he called to thank me for playing such an important role in his life and career. That is what I call a meaningful outcome!
Helped a colleague grow his staff and his practice  
My colleague was a somewhat successful speaker but had not built a business nor trained his small staff to sustain that success. He bought my Professional Speaker System of DVDs and CDs to use for staff training and he attended my Speakers Summits to sharpen his own skills in all eight key competencies essential to business success. This led to his ability to get books published, be more confident on the speaking platform, and rest more easily because his staff now realized that their job was to make him better at his job.
Became a strategic advisor and key leader to a national association  
A automotive association asked me to sit in on a best practices meeting, that led to them asking to buy several boxes of my book “Relationship Selling” to distribute at their big industry Expo in Las Vegas. Then they invited me to speak at the conference and hired me for the next year to deliver their convention keynote. They had me recommend their other speakers and advise them on best strategies for motivation and training in business skills for their members. Then they hired me to train their HQ staff every quarter, meet with their 2 top execs three times a year for strategy sessions and write an article for their industry magazine. I’ve been with them more than 5 years now and have authored 60 articles, delivered multiple presentations and became good friends with their leaders.
Grew an insurance agency to national prominence  
I delivered a speech on goal setting to a struggling Mass Mutual insurance agency of 19 agents. They asked me to come back to train their staff. Then they hired me to become their on-site sales and personal growth coach, plus confidant and advisor to the new General Agent. This led to 6 years during which I officed with them and gave them 16 days a year of services in exchange for the office space. Additionally with the 19 agents we grew sales from $17 million in coverage per year to $231 million in coverage. As a result I was hired by 30 other agencies in the same company (out of 125), we won the President’s Trophy twice and I was hired by the home office to craft training programs. That was decades ago and last year 2016, I took the General Agent, now retired, to China for 10 days as my guest. We are still close friends after a generation has passed.
Helped a doctor become a professional speaker and consultant  
I helped an emergency room Doctor to develop a series of speeches and services that he can offer via keynote speeches and seminars. We took his experience and expertise, identified the most lucrative buyers for his services, crafted a message and style that suited them and refined his brand. In addition to this I helped him believe in himself more strongly so that his confidence soared.