Direct Mentorship
Going Pro
Six months. One mentor. The rest of your career.
53
Years of Mentoring
39
CPEs Certified
What Going Pro Is
Not a Course. Not a Template.
There is a moment in every professional’s career when they realize they have been doing good work but not their best work. Not because they lack talent, but because they have never had someone sit across from them and say, with 53 years of diagnostic experience: here is exactly what you are not seeing about yourself.
That is what Going Pro is. Six months of direct mentorship with Jim Cathcart. Not a course. Not a template. A personal, diagnostic, one-on-one engagement where Jim applies the same framework he has used with Brian Tracy, Les Brown, and 3,500 audiences worldwide, to you.
“A coach gives you plays. A mentor helps you understand the game.”
Jim does not tell people what to do. He helps them see what they are already designed to become, and then he helps them build toward it. That is the difference between coaching and mentoring.
Six Months of Direct Access
What Going Pro Includes
Personal Diagnostic Assessment
Jim evaluates your personal velocity, intellectual bandwidth, behavioral style, and background imprint using the Acorn Profile framework. This is not a personality test. It is a map of who you already are.
Monthly One-on-One Sessions
Direct video sessions with Jim, focused entirely on your trajectory. Every session begins where the last one ended. There is no starting over, no catching up a new consultant. It is the same conversation, deepening over six months.
Strategy Development
A personalized roadmap for building credibility and authority in your field. Not a generic framework. A strategy built around your specific background imprint, your market, and your goals.
Access to Jim's Network
Introduction to relevant peers, speaking opportunities, and professional connections accumulated over 53 years in the industry. The right introduction at the right moment can change the shape of a career.
Ongoing Support
Email and message access to Jim throughout the six months. When a decision comes up between sessions, you are not waiting for next month's call. You have the mentor in your corner.
CPE Pathway
For those who qualify, Going Pro is the first step toward earning the Certified Professional Expert designation. Jim has certified 39 professionals. It is among the most meaningful designations in the field.
The Philosophy Behind It
You Don’t Go for What They’ll Pay You
Years ago, Jim’s son Jim Jr. took a position at the Four Seasons. The pay was not the draw. Jim told him: “You don’t go to work at the Four Seasons for what they’ll pay you. You go for who you will become.”
Jim Jr. is now the General Manager of the Santa Barbara Inn, with a career built on exactly that principle. The credential he left with from the Four Seasons was not a salary increase. It was a standard of excellence, a network, and a way of operating that compounded for three decades.
Going Pro is that same philosophy, applied to yours. The professionals who work with Jim at this level do not walk away with a certificate. They walk away with a clearer picture of who they are, what they are building, and exactly what stands between where they are and where they are going.
“You don’t go to work at the Four Seasons for what they’ll pay you. You go for who you will become.”
Jim Cathcart
Jim at the whiteboard. The diagnostic conversation in action.
In Jim’s Own Words
What Going Pro Means
The Work Itself
Jim Doing What He Does
Jim mentoring at the Professional Experts Summit. The whiteboard, the conversation, the direct feedback. This is what six months looks like.
The Investment
$15,000
Six months of direct mentorship
This is a significant investment. It should be. The professionals who work with Jim at this level are not buying a program. They are buying access to 53 years of pattern recognition applied directly to their career.
Jim has been proving this math since 1972. The professionals who have gone through Going Pro are not spending six months learning new techniques. They are building careers that will generate returns for decades. The investment is front-loaded. The returns are not.
If you are evaluating this against the cost of another conference, another course, another credential that goes on a shelf, that is the wrong comparison. The right comparison is what the next decade of your career looks like with a clearer picture of who you are and where you are going.
What Changes
The Five Outcomes
Going Pro is not a course with a curriculum. It is a diagnostic mentorship. But by the end of six months, five things will be different.
Define Your Value Message
Know exactly what you bring, who you bring it to, and why it matters.
Clarify Your Brand
The gap between how you see yourself and how the market sees you closes.
Isolate Your Optimum Buyers
Stop marketing to everyone. Start speaking to the people who are already looking for you.
Choose the Right Business Model
Not every model fits every expert. Jim helps you find the one that fits yours.
Permeate the Marketplace
Move from known to omnipresent in your niche. Not through volume, through precision.
From Those Who Have Been Through It
What Going Pro Graduates Say
“Speaker, coach or consultant, no one better. Period.”
Scott McKain
McKain Performance Group
“Real giver. Shares what he knows without hesitation.”
Joel Block
Growth-Logic
“Challenges you to grow beyond the obvious.”
Randy Pennington
Pennington Performance Group
“Key coach, trusted advisor in my personal and business decisions.”
Ty Boyd
Ty Boyd Executive Learning Systems
Robin Creasman
Going Pro Mastermind · 1:05
Dennis Madden CPE
Austin Mastermind · 0:29
Michele Abraham
Austin Mastermind · 0:55
Loree Tamayo
Austin Mastermind · 0:33
Julie Ferman
Austin Mastermind · 0:36
The Next Step
Going Pro Starts with a Conversation
Not a sales call. A real conversation about where you are and where you want to grow. Jim wants to understand your situation before either of you commits to anything.
Not ready for Going Pro? Explore other ways to work with Jim.