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Season 2, Episode 27

Unlimited Possibilities with Kate Hancock

A conversation with Kate Hancock

50:25

About This Episode

Kate Hancock joined me to share one of the most remarkable growth stories I have encountered in fifty years of this work. She grew up on Camiguin Island in the Philippines, one of seven thousand islands, with no indoor bathroom, a broken television, and an ocean she could walk to in minutes. She had no map for what was coming. She just had curiosity, and that turned out to be enough.

The Seed Was Always There

What struck me most about Kate's journey is how consistent the pattern has been. From giving out free samples at Costco to selling a million dollars on Amazon within a year, from building a Clubhouse community of millions to speaking at the World Economic Forum in Davos, the same qualities show up every time. She is intensely curious. She does her homework. She pays attention to detail. And she builds relationships by listening, not by talking. That combination, as I told her on this episode, is unstoppable in any field.

What This Conversation Covers

We walk through Kate's origin story in the Philippines and the moment Hong Kong opened her eyes to a wider world. We talk about how she built an Amazon business from a clearance-item hunch into a million-dollar operation, and how she eventually found her voice as a keynote speaker and media personality. We discuss the book she co-authored with her husband Dan Robbins, Unlimited Possibilities, published by Penguin Random House, and what it actually takes to land a deal with a major publisher. We also get into the Forbes show she and Dan are launching, the nature of introversion in public-facing careers, and why the people who know you being glad that they do is the only metric that truly matters.

Resources Mentioned

Unlimited Possibilities by Kate Hancock and Daniel Robbins, Penguin Random House. Intelligent Curiosity by Jim Cathcart and Lisa Patrick. Kate's website and the Forbes show What It Takes with Kate Hancock are both worth finding and following.

Kate is a living reminder that the seed holds more than you can see from the outside. In the spirit of growth.

About the Host: Jim Cathcart, CSP, CPAE is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has over 2.8 million views, his 27 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual Presenter and past National President of the National Speakers Association. Jim’s PBS television programs, podcast appearances and radio shows have reached millions of Success Seekers and he is often retained to advise achievers and their companies.

Even his colleagues, some of the top speakers in the world, have hired Jim to speak at their own events. Jim is an Executive MBA Professor at California Lutheran University School of Management and serves as their first Entrepreneur in Residence. He has been inducted into the Sales & Marketing Hall of Fame in London for his pioneering work with his concept of “Relationship Selling.” He is also in the Professional Speakers Hall of Fame and has received The Cavett Award and The Golden Gavel Award.

Jim has written 27 books, hundreds of articles and he is always writing at least one new book. His most recent book is HI-REV for Small Business, The Faster Way to Profits. Audiences buy his books by the hundreds and he happily adds autograph sessions to his speeches.

https://cathcart.com/

https://www.linkedin.com/in/cathcartinstitute/

https://www.facebook.com/jim.cathcart

https://www.youtube.com/user/jimcathcart

Tedx: https://www.youtube.com/watch?v=-ki9-oaPwHs

Chapters

  1. 0:00Welcome and Kate's introduction
  2. 4:18Growing up in the Philippines
  3. 8:29From Costco samples to Amazon millions
  4. 15:21Building community and the AI world
  5. 25:06Overcoming imposter syndrome together
  6. 31:03Relationships built by listening
  7. 34:35The book and the Forbes show
  8. 41:28Storytelling, growth, and what is next

Notable Moments

“It's not who you know that counts, and it's not who knows you that counts. It's who's glad that they know you.”

Jim Cathcart

“The people that you know with will be the one that recommend you. Majority of the things that we got is because of building solid relationship.”

Kate Hancock

“Most people think of building relationships as something that's done by talking. It's something that's done by listening.”

Jim Cathcart

“I would not open my mouth unless I'm sure of what I'm talking about.”

Kate Hancock

“When you get into that amazing situation, say, what would my neighbors in Camaguen think if they were here instead of me?”

Jim Cathcart

Full Transcript

0:38
Kate Hancock

Hey, folks, it's Jim Cathcart. Welcome to the Professional Experts Podcast. I get the privilege, the joy of bringing people I admire and get a kick out of here to meet you guys so that we can share with you ways that independent experts have built a career, in most cases, virtually from nothing. And I think that's pretty amazing in itself. Well, today's guest is Kate Hancock. And years ago, I met Kate Hancock online on Clubhouse. Some of you remember Clubhouse. It was a forum that you log into on your phone, and there were, in her case, millions of people tuning in and participating in the conversation. And the whole conversation was about how to become successful as an independent person, not just building a corporation. And so Kate and I connected. She invited, she said, I'm coming to your town. She invited me to dinner with her and Dan and a small group at the Four Seasons Hotel. And we were downtown Austin, outdoors across from the river where all the bats come out at sunset and eat up all the bugs. And during our outdoor dinner, I excused myself from the table and I went up to the lobby of the hotel and I said, I know that the Four Seasons keeps a nice guitar on hand for guests. Could I borrow your guitar? And they said, of course. And I took the guitar and came back to the table completely unprompted and just started playing and singing. And the rest of the people got up and sang and we just had a blast there with that guitar. So Kate and Dan and I have become good buds for a while now, and I've had the privilege of working with her on some speaking engagements she had early in the arc of her career, which has gone almost straight uphill lately. She and her husband Dan are the hosts, co hosts of a their own show published by Forbes, and they've been featured there. They've been featured in CNN and in Asia. They, I mean, it goes on and on. I'll let Kate share some of that with you. But the main thing I want you to do is just consider this classy looking woman in front of you today, this elegant world leader in the world of AI, this entrepreneur who's built an empire, was once a scared little confused girl in the Philippines with no clue that she'd ever have a better life. So, Kate Hancock, welcome to the podcast.

3:34
Jim Cathcart

Thank you, Jim. Wow, what an intro. Got me a joy of reminding myself of that time in Austin where you're singing. It was totally surprise and reminding that little girl from Come Again Island. So thank you,

3:49
Kate Hancock

Camigan island, which is one of how many islands?

3:53
Jim Cathcart

Seven

3:53
Kate Hancock

in the Philippines.

3:54
Jim Cathcart

Seven islands

3:56
Kate Hancock

7,000. It's hard to even envision that. Man, oh, man, oh, man. I've never been to the Philippines. I've been all over the world, but I haven't yet been to the Philippines. And I've got to go especially

4:10
Jim Cathcart

that out.

4:11
Kate Hancock

Especially to your resort.

4:13
Jim Cathcart

Yes, absolutely. You're always welcome. And we need to figure that out.

4:18
Kate Hancock

Thank you. Walk our listeners through the quick journey from where you started and what the turning. The major turning points were before you got to the current state.

4:31
Jim Cathcart

Yes, absolutely. So I was starting with doing odd jobs and I was one of those lady that would get free samples at Costco.

4:43
Kate Hancock

Now that's after you got to the usa.

4:46
Jim Cathcart

Take

4:46
Kate Hancock

us back. Take us back to the Philippines.

4:49
Jim Cathcart

From the Philippines. Yes. I grew up with no lights in the street. We didn't even have a bathroom inside the house. I remember go outside when I was growing up, so we didn't really have much. I remember we have a broken TV in a living room. But, like, what is the point? It doesn't work. So I have to go to our neighbor

5:13
Kate Hancock

to watch the tv.

5:14
Jim Cathcart

Watch the TV show. But yeah, it was, it was, it was cool. But I was so innocent. But I was having a. I was having a great time exploring the ocean because I could literally just walk and the ocean so super clear. So when

5:34
Kate Hancock

you.

5:35
Jim Cathcart

Nothing, like everything around you is just difficult. But I didn't know what I don't have because, you know, I have no clue.

5:45
Kate Hancock

Yeah,

5:45
Jim Cathcart

yeah.

5:46
Kate Hancock

So what, what was the turning point that got you to the point where you could ultimately come to America?

5:52
Jim Cathcart

Yes. So I have a lot of family that are immigrants or nurses. So I get a chance to move to the United States right after college. My mom was able to send me a top university in the Philippines with her hard work. My mom is a hustler. She has three different businesses, like a barbecue, a meat shop, and she works at a family bakery. And that's how she was able to send us to school. And so I'm forever grateful with that. And so whenever I get a chance to move to the US then, you know, I, hey, this is my chance.

6:31
Kate Hancock

But yeah,

6:32
Jim Cathcart

the moment that I first visit and experience Hong Kong, it really opened up my world. I was shocked that there's a world out there, and I, I want to be part of that world.

6:45
Kate Hancock

Yeah, that's, you know, thinking of it just from the, a human starting out in life. Okay. You have no clue what's going on out there in the world. And if you spend almost your entire childhood in a little Village that's so small you can walk across it in half an hour. You don't suspect that there's a New York City or London out there.

7:12
Jim Cathcart

Yeah. The only thing that I can think of that really opened up my eyes about the beauties of homes and architecture. My uncle, he collect Architectural Digest. And so as a kid, I would browse into that.

7:27
Kate Hancock

Oh, yeah.

7:28
Jim Cathcart

That kind of opened, like, wow, these are beautiful things. And. But it was just in an. In the magazine that. That's my only inspiration outside of.

7:39
Kate Hancock

But that's. I can identify with that because I hadn't thought about it, but. When I was little, my dad was a telephone repairman. We worked. We lived in Little Rock, Arkansas, and he worked, you know, driving a truck to his job every day. But I. My world was relatively small, but it was suburban. Not. Not like yours. Not, you know, not nearly as. As modest as yours was. However, we had a collection of National Geographic magazine, and so I could see the world in those magazines. And that was amazing to me. And I had forgotten how. That was a window that. That opened my mind up.

8:28
Jim Cathcart

Yeah.

8:29
Kate Hancock

Outstanding. So you get to the United States and now you're entry level. Right. You got to just take whatever job you can get, and you end up at Costco giving out free food samples, you know, wearing the little net on your hair, no doubt, and giving out free food samples. Wow. Wow. Now, I know your story. So I know that while you were doing that, you were also paying attention and you were saying, now, that's interesting. I'll bet there's money to be made there. Tell us about that.

9:04
Jim Cathcart

I'm always curious. And one day, it was actually in Austin, Texas. I was at Costco. It was a boring Tuesday. Someone told me, any Items ends with 0 or 9 is a clearance item. So I said, well, I got nothing else to do. I'm gonna list this item, this clearance items to Amazon. So I pack and ship that day, the $20, and I sold five. I think I was so excited, I was running to my hotel room because they would house us. And it was pack and shipped. And then the next day, I sold 20 more, and then it goes to a hundred to a thousand. So from.

9:48
Kate Hancock

Wow.

9:49
Jim Cathcart

Yeah.

9:49
Kate Hancock

What kind of items were they?

9:51
Jim Cathcart

It's a beauty item. It was a branded item. And so it's like, wow, I can actually make more money doing this than my current job.

10:02
Kate Hancock

Yeah.

10:03
Jim Cathcart

And after six months, I sold half a million dollars. I was packing and shipping in the parking lot while I was working for the company that I was doing a Road show or Costco, they call it Roadshow. And it's unbelievable. Yeah. I was like,

10:19
Kate Hancock

that's mind boggling. You must have worked day and night. That's so much money. That's so many transactions.

10:33
Jim Cathcart

So

10:33
Kate Hancock

much just by listing things on like, ebay and such.

10:37
Jim Cathcart

Yes, it was Amazon. But because I was doing this odd, different job. I was a makeup artist. I know. I used to work for the Estee Lauder company. So I got a training of what are the top items that consumer wants? So even though I was doing these odd jobs, I was paying attention to everything because I'm always curious, like, why are we doing this? Right, Right. And I. So I told my boss, like, I need to resign. I need to quit my job. I can't focus on my job anymore. And he told me, you cannot resign. Said, what do you mean? How can I not resign? And they begged me to say, can you just work part time? But it's like, no, because I can't refocus if I'm committed to you. I'm committed to you. And I feel like I'm cheating because I'm more obsessed about my side hustle. That's not a side hustle anymore.

11:28
Kate Hancock

Yeah,

11:29
Jim Cathcart

I need to go. It's not fair for your company. But he said, no,

11:33
Kate Hancock

good for you.

11:34
Jim Cathcart

You

11:35
Kate Hancock

know, you said, I'm always curious. And I just flashed on something. I think Lisa Patrick from Canada is the one who introduced me to Clubhouse and caused me to meet you. And Lisa and I co authored a book called Intelligent Curiosity.

11:55
Jim Cathcart

Yes.

11:55
Kate Hancock

Which would be a perfect description of you. Intelligent Curiosity. Wow. So you grew from that now. Now you're out on your own and you're building a business pretty much with. With no guidance. Just figuring it out as you go. But it's working.

12:13
Jim Cathcart

Yes, it's working. And after 12 months, I sold a million. And then after a year after that, it was 2 million. So I was able to buy this house. The one and a half year of, of me running a business, it was very big for me to own my own home because I grew up in my own home and so.

12:36
Kate Hancock

With an indoor bathroom nonetheless.

12:38
Jim Cathcart

Correct? Yes. It was my very first investment. And I'm. I'm glad I did. But it was a very big deal to me because, like, not having a secured room was so important to me. And, like, this is my moment. And so I got my. The car I wanted the first six months. And then after a year and a half, I bought my first home. And so

13:03
Kate Hancock

where was that home?

13:04
Jim Cathcart

It's in Orange County, California.

13:06
Kate Hancock

In Orange County, California. Yeah. Wow. Well, now, fast forwarding, jumping over a lot of things, obviously that gave you a big enough base to go pretty much any direction you wanted to because you had operating capital and you knew how to get things done in a marketing world in that kind of a way. Were you and Dan already together at that time?

13:34
Jim Cathcart

We were not. We were. We were not together then. And this is in 2012. We kind of like got together in 2016. That. About that. Like that year. Oh, he's. He has his own job, but when I was running the E Commerce, I really love retail, and so I opened my own spa. So I have two retail and in. In Orange county. For some reason, there's something in me that I have to build fast because I want to retire fast. But sometimes building fast bite you in the behind for some reason. Because you overextend yourself. I was in the two retail because I, you know, I have money. I wish I could have been a little bit more smarter. I feel like. I mean, I was very stingy and resourceful, but I could have, if I have a mentor, like, don't overextend yourself to build as fast as you can, because if pandemic hit like that, when everything gives you a intense stop, you're. You're basically screwed. So,

14:44
Kate Hancock

yeah.

14:45
Jim Cathcart

Expanding to two retail store, we. I bought another house in a winery and created the Airbnb, and I was building the boutique hotel in the Philippines. So every day I have six different companies I'm running. But

15:01
Kate Hancock

wow.

15:03
Jim Cathcart

Excite me doing too many things, because I think one thing I really love is I know how to lead people to get what I want so they can do things for me exactly how I want it, even though they're 7,000 miles away. So I feel like that's my superpower.

15:21
Kate Hancock

That's a pretty substantial superpower because so many people who are leaders and owners of companies don't have that ability. They have the ability to do it themselves. But when it starts to scale and they need to multiply themselves, that's where the weakness gets exposed. So luckily, people can reach out now and let's. Let's shift lanes for a minute and talk about AI. You invited me graciously. Thank you very much. To be part of the AI Global Council when you were first putting that together. And I really didn't belong because I wasn't using AI you know, it was kind of like, I have a tv, but it doesn't work and we don't watch it. Right. It was so I That's why I dropped out of that. But now I use it every day and I've got a office staff of AI personnel that I work with on different, different tasks. And I love it. I'm. It's. It's just total joy for me. I, I can't wa. Get up and get to the office and talk with Archie, who's my muse, or with Claude, who's Claude? Or with Money Penny, which is a character from a James Bond movie, which is my chat GPT character.

16:44
Jim Cathcart

See, you have all kinds of Asians

16:48
Kate Hancock

now. Since you had been in Clubhouse and been so fortunate and growing that into such a massive following, you already knew a lot about online connecting and were able to leverage much of that as you learn new things. How did AI come into the picture and tell us the kind of the major growth steps along that path?

17:17
Jim Cathcart

Yeah, I think I'm, I've always been. I, I think I have that quick understanding of human behavior. So it's not hard for me to put people together. The building a community for me is very easy. Even at a young age, I would create a group or an event or something, and then people will come. So it just comes natural to me. So building a community is, is not, it's not a struggle to me. Just easy for me to. Okay, I will invite you the next day and 30 people come. Like, most people would plan six months of it. Right. Like. Like, it's just easy for me. So I really love that community aspect, and I think being in that clubhouse space was like, really solidify. Like, okay, I can really do it, whether it's a small community or navigate it, but really, you know, a solid community where people would come and go or like, they, they really stick. The WhatsApp community from Clubhouse still exists up to this point after six years. So

18:24
Kate Hancock

really?

18:24
Jim Cathcart

Yeah, I can navig people's personality and drama. Like, I can lead people, so it's easy. So we all still friends. Most community would like, disappear in, in six weeks. Because

18:40
Kate Hancock

I'm sure

18:40
Jim Cathcart

it's a leader to understand everybody and keep everyone at bay at the same time. Right.

18:46
Kate Hancock

Well, and that's the, you know, the difference between you and others is that the others were focused on the technology, and when the forum, the technology disappeared, so did everything they had. Yours is focused on connections.

19:00
Jim Cathcart

Yes.

19:01
Kate Hancock

And you sustained the connections and just changed platforms and. Yeah, I love that now. When I met you, when, when I got to know you better, you were in a. The column or category of the metaverse. That was the word, you know, the big fancy new. That was the, that was like super intelligence versus artificial intelligence. Metaverse was the term of the day and you jumped right into it and started speaking about it and meeting with people about it and organizing events around it. And so quickly you became a go to person on the topic of the metaverse.

19:46
Jim Cathcart

Yes, that was a fascinating ride. I. And I, you know, it was. Well, I get really excited about a lot of new things, and if something is really I'm curious about, then I would spend hours and hours researching about it to the point that news newscaster would. Would email me, can you help me navigate questions as a guest? Because none of them understand about the metaverse, and so like, oh, this is cool. Then I would help them out and, and navigate the conversation and to

20:20
Kate Hancock

the

20:21
Jim Cathcart

American Express hired me to talk about it because no one really. So I was really excited about it because it's so new and unknown. And the more I understand it, the more I can explain it to everyday people in a. In a way that it's easy to understand. And so, yeah,

20:40
Kate Hancock

let me pardon the interruption, but I want to point out something for our listeners and viewers. The things that you've done that I notice as a pattern is, number one, you're intensely curious. You just love discovering, learning, and understanding things. Two, you do your homework. You are. When you're fascinated by something, you go deep on the research. You don't just dabble in it. You. You jump in with both feet. Okay. Number three, you pay a lot of attention to detail. You said so yourself. And that you're a good detail person on making sure that every little thing is right. And then you bring in your superpower of being able to identify people's strengths and limitations and being able to connect people and make things happen that way. That's an unstoppable combination, no matter what field. I mean, if you took up, I don't know, pull something out of the air, the resurrection of caveman skeletons in aerial structures for artistic purposes to be used during a rock concert. You would be the expert on that. Within three days. The world expert.

22:05
Jim Cathcart

That's something really I'm interested in. Yeah, I, I would go nose dive and would not, you know, sleep until I understand and I can connect the dots and this is why it's usable. And then I feel good about it. But the difference between Dan and I, Dan would be an expert, but I would insult him like, no, you don't know what you're talking about. Because I feel like he just likes to talk like 10 steps in advance, even though he doesn't have the information. But I'm very detailed and structured in a way, and I would not open my mouth unless I'm sure of what I'm talking about.

22:43
Kate Hancock

Yeah,

22:44
Jim Cathcart

yeah,

22:44
Kate Hancock

yeah. Well, Dan has impressed me as an excellent marketer and a. And just a perfect compliment to. To you when. When you called me for the speech coaching that we did, that was such a. Such a compliment. Thank you for doing that and giving me that privilege. But what do you recall about how you felt going into that and what was achieved as a result of the dialogue we had?

23:15
Jim Cathcart

Yeah, I think it was. There's something about being a keynote speaker that. Not because it's an ego thing. I think the impact that you are giving to people, I didn't realize that until I was able to do that in. In Nashville, in Tennessee. That was the unlimited possibility where you helped me craft my talk.

23:38
Kate Hancock

Yeah.

23:38
Jim Cathcart

The after effect of being a keynote speaker is fascinating to me where people really would come to you and resonate of every part of your story. Well, first of all, when I first heard you in clubhouse, like, man, this guy really knows his stuff. Stuff like that, your storytelling. And I really loved it and I just want to get better. And so you're actually the very first person that I asked as a mentor because I'm. There's. Yes, it's like, like you really is the first. And when I, When I tell people, do you have a mentor? Yeah, I have a. I have a mentor. His name is Jim Cathcart. And you are the very first person that asked you. Because I really need help. It's not my expertise and I want to better as a speaker. And yeah, that was the whole journey. And that lead to another. And a book and this. And open up the keynote, the deal and the opportunity to be on CNN because they see you. You know, a clip is very important. Especially now in this new era of content creator. The. The export of content creator. There's a content creator that's TikTok just dancing now. Brands go for expert content creators that are.

25:04
Kate Hancock

Yes,

25:05
Jim Cathcart

yeah,

25:06
Kate Hancock

definitely. Well, what I recall is, I recall when. When we met, I was almost intimidated by you because you were so successful and so knowledgeable and had so much going for you. And then we started talking and I noticed you didn't notice that. You didn't realize how great you were.

25:28
Jim Cathcart

No,

25:28
Kate Hancock

I

25:29
Jim Cathcart

like doing imposter syndrome. And I would tell you, Jim, I don't feel good about it. I feel very.

25:33
Kate Hancock

Yeah,

25:34
Jim Cathcart

but you.

25:34
Kate Hancock

So I was. I would most of my energy was spent on helping you realize, in actual fact, not. Not. I think I can. I think I can. But by observing the realities that you had substance, something valuable to. To give to the world, and that the people who were criticizing you and making you feel small were the ones who were weak and that all you needed to do was, you know, ignore their weakness and their meanness and focus on serving your audience. And man, when you did kaboom. And the next thing I know, you're saying, oh, Jim, I'm speaking in Turkey, in Istanbul. And. And after that we're going to Monaco and I'm going to be staying at a palace. And then I'm going to be, you know, going to the Cannes Film Festival. And are there any artists that you would like me to say hello to? You know, I mean. Oh my God, Kate. I mean, you've just following you two, you and Dan on Facebook, for example, just seeing the journeys and where you're popping up around the world and at what level is an inspiration in itself.

26:51
Jim Cathcart

Thank you.

26:52
Kate Hancock

What a life.

26:54
Jim Cathcart

Thank you.

26:55
Kate Hancock

You're welcome.

26:56
Jim Cathcart

Thank you. But I never really think of it that way until you tell me, like, really? Because you just. Yeah, we were doing it, but we. I, maybe I should like savor it more, but I enjoyed all the trips, but I didn't think it was that big of a deal. When you're in it, you just in a role, it just becoming a part of your everyday life.

27:23
Kate Hancock

Well, here's. Here's a way to help, help with mindset or perspective. Whenever you get into an amazing situation, which for you is going to be like every day when you get into that amazing situation, say, what would my neighbors in Camaguen think if they were here instead of me? You know, if it were them, what would they think and feel? Would they think, oh my God, this is the greatest thing since the beginning of humankind, or would they think, yeah, yeah, it's all right. They'd be blown away. It would rattle their soul. So that point of view, you know, just go back to the little girl you were and realize how far she's come and know that there are millions of people around the world still in those circumstances.

28:26
Jim Cathcart

That's very true.

28:27
Kate Hancock

They don't have a clue. This is possible.

28:30
Jim Cathcart

Yes. So true. And I

28:33
Kate Hancock

thank you, Lord, for this, this day. Thank you for this opportunity, you know, should be an echo that's always with you.

28:41
Jim Cathcart

Yeah.

28:42
Kate Hancock

Wow.

28:42
Jim Cathcart

Yeah. I tried to sit down in a day and be grateful because it's just non stop, one after another. It's like and you, you tend to not enjoying it because it never stop. Right? Like, but it's like, okay, what are we gonna do next? And so I told Dan, like, I think I'd be excited to interview world leaders. Like, different country will host us and go there. Because then that would be like, what else can we do? Like, you gotta

29:09
Kate Hancock

go.

29:11
Jim Cathcart

I'm gonna manifest if we can interview world leaders, the president of each country. And that would be an idea. Can you imagine get hosted by a president of a country. That would be top level.

29:23
Kate Hancock

No kidding. I mean, there's no top level above that. Wow. Well, I mean, and you ended up not only Cannes Film Festival, but World Economic Forum in Davos. And then you're on the program, world leaders are listening to you. How big is that?

29:45
Jim Cathcart

The very first year I got invited to side event and people was like, there's no way you can go there with a week before World Economic Forum because that's planned six months or a year in advance. Like, well, we got nothing else to do. We'll figure out as soon as we get there, we figure out badge access because we, we reach out to people that we know that knows the thing and it becomes so easy. And then the next year, then we get invited to the program. And I navigated a conversation with the Black ip, Black Eyed Peace Group. I was like, this is cool. And I did.

30:20
Kate Hancock

Yeah.

30:21
Jim Cathcart

Building a very strong brand online. And footprints. And you're speaking because people search you on the Internet and, and when they submit your name, oh, we want her. Because they see you all over the place. There's this footprint there. And that was easy. But the most important thing that post. Most people need to understand

30:44
C

that

30:45
Jim Cathcart

you have to be a good at building relationship because at the end of the day, great online,

30:53
C

but

30:53
Jim Cathcart

the people that you know with will be the one that recommend you. Majority of the things that we got is because of building solid relationship. It's so much easier for people.

31:03
Kate Hancock

That's. That's pure gold. And let me elaborate on that for a second. Most people think of building relationships as something that's done by talking.

31:14
Jim Cathcart

No,

31:14
Kate Hancock

it's something that's done by listening, isn't it?

31:17
Jim Cathcart

Yeah. By

31:18
Kate Hancock

asking great questions and probing and being genuinely interested. Not just doing it to say, okay, I need a relationship. Listen, listen, listen. Check. Got that one. Okay, next. No, you can't do it like that. You got to be genuinely in it.

31:34
Jim Cathcart

You

31:34
Kate Hancock

gotta care.

31:35
Jim Cathcart

Yes. Yeah, yeah.

31:38
Kate Hancock

So I see you there taking an interest in other people and people saying, wow, she's fascinating. Because she's interested in me. And so that builds to another. Another thing. And people say, hey, we're going to X reception. You want to come? Sure. So now you're at that reception as a guest of somebody substantial, and that's an automatic introduction to the other substantial people. And so it grows and grows. You did the same thing with me at south by Southwest in Austin. You know, we went to breakfast that morning and then went to the. Was it Forbes

32:19
Jim Cathcart

that

32:19
Kate Hancock

was hosting that?

32:20
Jim Cathcart

It was the Ink

32:22
Kate Hancock

Ink magazine. Yeah. And it was a startup thing for founders. And we went there and I talked with a bunch of different people and, you know, sent them notes afterward and just. I didn't think too much of it at the time, but I got a note from Inc a year later. Hey, we hope you're joining us again. Please come back. You know, and I know I could have suggested myself onto a panel or something like that if I'd been assertive, but I, you know, I didn't do it, but I did go. And it was all the echo of. Of that invitation that you gave me in the first place. So building on things, like Kate does, ladies and gentlemen, is the key to the kingdom. Literally, when we say kingdom, I'm talking about countries with kings at the top. And she talks to the kings. Wow. But

33:21
Jim Cathcart

remember, Jim, I would ask you, because I would feel so small, I will have imposter syndrome here and there. And it would ask you, like, jim, how would I start this conversation with the lady, I feel very small, she's so rich. But they said, no, just being curious. Instead of saying, hello, how are you? Be intentional, make it more personal. So I practice every day and it works. And that one little advice that could change your relationship. Right. I would say building a relationship. It's like you said, it's not like, oh, hello, how are you? It's the one that would come and help you when you have a flat tire. That's when you know you have a relationship.

34:02
Kate Hancock

Yeah.

34:02
Jim Cathcart

Because people know this person. Like, how deep is that relationship? Would. Would that person, you know, recommend you to someone else? Right. Like, that relationship is what I mean when building a relationship. It's solid. They know you. You trust each other. Intention,

34:23
C

asking

34:24
Jim Cathcart

the very first meeting, like, it is really getting to know the person and navigating that. And. And it's really is a back and forth. And that's the gold.

34:35
Kate Hancock

Truly. The. You and Dan wrote the book Unlimited Possibilities. And what a totally appropriate title because that's what you've lived. Tell us a little about that book, the folks that are that are going to definitely want to buy it today. So go online and get it. Unlimited possibilities by Kate Hancock and Daniel Robbins. Okay, what's in the book?

35:02
Jim Cathcart

Yeah, the book is about Dan and I story. But I think what is beneficial to your audience is how you're going to get a deal with Penguin. I think that's because people want to know how do I get a deal with a big publisher? Right. One you really need to build a solid audience for them to trust you. Except you, you're an expert. Like if you're just starting, you really need to have a big audience because at the end of the day publisher a business of

35:33
C

selling.

35:34
Jim Cathcart

So if you have huge audience which the clubhouse help as having a CNN show and having an audience help. Having a Facebook group help. Having a WhatsApp

35:45
C

group

35:46
Jim Cathcart

help. And when you pitch that

35:47
Kate Hancock

tick tock. Yeah, WeChat. Yeah, anything as long as you had enough followers. Right?

35:55
Jim Cathcart

Correct. The real people that would support and buy whatever you you push. That is very important at the end of the day. So having the community building and and audience with their whatever platform that's what they're interested in doing. Not then your idea, what you are going to write about. That's how you're going to get.

36:20
Kate Hancock

Yeah. So you, you become a media personality. I know

36:27
Jim Cathcart

you're the one even told me that. I don't even know that was my tit. It helps having a gym to identify what it exactly you do. But

36:39
Kate Hancock

sometimes we need other people to do that. I was years ago we lived in Thousand Oaks, California at Sherwood Country Club and our realtor. We listed our home where we're going to upsize to another one. And when he listed the home, he put it in the listing celebrity owned.

37:03
Jim Cathcart

Oh, this.

37:03
Kate Hancock

And I thought well, who's the celebrity? He said, you are. I said, no, celebrities are movie stars. He said, look, how many books have you written? 28. Okay. Have you been president of this and that and have you done and are you on online and in the media and in the bookstores? Yes, that's a celebrity, Jim.

37:25
Jim Cathcart

See?

37:26
Kate Hancock

Okay, so minor celebrity owned. He said no losing modesty, just go with it. Oh, friend. Well, fellow CPE certified professional expert Craig Does Walt who used to tour when he was young, young adult. He was touring with Guns and Roses and and the Air Supply and groups like that. And so he's got a lot of wild stories to tell. Well today he's got a big training and development company based in Thousand Oaks, California where I used to live. And when it comes to homes, his pre. His home's previous owner was Joe Montana, the famous football player San Francisco 49ers. And so celebrity owned does make a difference when

38:19
Jim Cathcart

you're

38:21
Kate Hancock

marketing.

38:21
Jim Cathcart

Curious.

38:22
Kate Hancock

Like lipstick was once owned by Kate Hancock.

38:26
Jim Cathcart

Yeah,

38:27
Kate Hancock

I'll take the first thousand dollars. Okay.

38:32
Jim Cathcart

It does make a big difference.

38:36
Kate Hancock

Wow. So what's next on the. On the agenda? You. Forbes has joined hands with you, and you've got new adventures coming. So tell us about that.

38:47
Jim Cathcart

Yeah. So we, we are launching this show called what It Takes with Kate Hancock. And Danielle Robbins is my husband. And we are highlighting entrepreneurs that fully bootstrap their company from the ground up to a minimum a million. And it's really exciting because we saw some amazing entrepreneurs that collect trash and from 0 to 500 million, like, wow, bootstrap. No funding. So it's been an amazing journey, but a little bit stressful because the pressure of Forbes. We want to do it a successful show, but that's what we're focusing in the next few months.

39:28
Kate Hancock

How do people tune into that?

39:31
Jim Cathcart

It will be launched through Forbes website and their YouTube. And everything is under, you know,

39:40
Kate Hancock

in production. Yeah. Under their umbrella. Yeah,

39:44
Jim Cathcart

yeah. Which is huge because it was a long deal of back and forth to even get that under the Forbes. And so we are truly honored having this. Like, okay, what is next after this? Like,

39:59
Kate Hancock

yeah,

40:01
Jim Cathcart

yeah.

40:01
Kate Hancock

Well, think about it. You know, here you are 12 years old, okay. Doesn't matter what your age is. You're very young and you're already hugely, hugely successful. And everything you're doing now becomes one of the building stones in the enormous mansion of your life. And you're still at the foundation level. I mean, other people look up to you and they think you're at the top of the mountain, but from your point of view, you're still building. And I mean, I don't know if you're in your 20s, 30s, or 40s, but. But you're old enough and young enough at the same time that your future is going to be built on absolutely solid ground from here forward. And man, I believe the possibilities are, shall we say, unlimited,

41:02
Jim Cathcart

limited. Yes, yes. Starting in this media world and having this new creator economy. That's super exciting. So this really reminds me when Star, when Clubhouse first started, when my first Amazon business just getting traction. So we, we are in that moment right now.

41:24
Kate Hancock

Yeah.

41:25
Jim Cathcart

So it's, it's a very exciting.

41:28
Kate Hancock

Wow. That's phenomenal. What would you like to have our viewers know there? They are the kind of people that want to grow up to be on your show. They are entrepreneurs. They are independent experts. Their main product that they're selling is themselves. And so they want to build their reputation, build their presence in the marketplace, build relationships that reinforce the value of knowing them. I tell people, it's not who you know that counts, and it's not who knows you that counts, it's who's glad that they know you.

42:04
Jim Cathcart

That's

42:05
Kate Hancock

the only thing that counts.

42:06
Jim Cathcart

Yeah.

42:06
Kate Hancock

Because if they know you and they're not glad that they do, you don't have anything going for you.

42:11
Jim Cathcart

Yeah, absolutely.

42:13
Kate Hancock

Yeah.

42:13
Jim Cathcart

So you are in the business, the gym of storytelling. I think entrepreneurs and experts really need to utilize that.

42:24
Kate Hancock

I love storytelling, and I'm compulsive about it, and I have to have to be silenced from time to time because I don't stop when I ought to. But you're right. We've got to be great at that. And. And, of course, to be great at anything, you've got to be bad at it first.

42:45
Jim Cathcart

Yeah, absolutely.

42:45
Kate Hancock

And endure with being not so good at it until you get better at it and use outside help to whatever degree you need it to help you tell your story better until it becomes just second nature to you. Years ago, going with your World Economic Forum story, when I went to the first speakers convention ever, national speakers association, 1978, my first one ever, all of my big speaker heroes were there. You know, Zig Ziglar and Earl Nightingale and all the big names of the day. And so I go to this thing, and I can just barely afford to be there, and I've got to buy my lunch from a street vendor and stand in the hallway instead of paying for the luncheon fee. But I'm listening through the doorways, and I'm attending some of the meetings and at a reception, all of my big speaker heroes were right there. And so I walked up there in a circle talking to each other, and I walked up to be nearby, just to kind of feel the

43:52
Jim Cathcart

energy,

43:53
Kate Hancock

pure gold, dripping down on me, you know? And they opened the circle and they said, well, hello. Come on in. And so I stepped in, and I look around, and then I'm so intimidated. And they said, so, who are you? My name is Jim Cathcart. Well, tell us about yourself. No, I don't want to tell you about me. There's nothing impressive to say. I want to know about you. I didn't say that, but that's what I was thinking. And so I. I just. They tell us about you. And I told them, like this much, and then started asking questions like you do, and that's what built the relationships. And they all became my friends over time.

44:36
Jim Cathcart

There you go. Right. If you didn't

44:39
C

try

44:40
Jim Cathcart

being curious circle, you would miss them. Getting.

44:46
C

Getting.

44:49
Kate Hancock

Absolutely. That's the thing. If you go in saying, man, I cannot wait to make these people aware of how great I am, you might as well stay home with your mirror, right? Oh, look at me. Right. But if you go there, curious about other people and even write. If you have to write some questions on a piece of paper to be better at it, you know, I've got friends that aren't particularly outgoing, one of which writes books on the introvert's guide to selling and networking. Matthew. Matthew Pollard, who now is quite comfortable being outgoing. But when he started out, he was timid. And so he would structure everything. And following a structure made him feel safe. And feeling safe caused him to take action, and taking action caused him to have experience to build his confidence. And now, then he's very comfortable. But that's the same principle applies for you and me.

45:53
Jim Cathcart

Yeah, absolutely. People don't even realize I'm very

45:57
C

introverted.

45:59
Jim Cathcart

In. In.

46:02
Kate Hancock

Yeah. You know, Zig Ziglar is one of the most famous names in motivation. And I knew Zig very well. Zig told me one time, we were in Toronto for a speech, both of us speaking, and he said. He said, jim, you know, everybody thinks I'm this big, outgoing, extroverted guy. He said, well, I am, you know, on stage and when I'm in the spotlight, but, man, you know, I got to get away every once in a while and just be alone and relax.

46:38
Jim Cathcart

Yeah.

46:38
Kate Hancock

And he said, so I think I'm more of an introvert. And I said, well, there's introversion.

46:44
Jim Cathcart

Both. Oh, I lost you. Jim, I can't hear you.

46:54
Kate Hancock

Bandwidth. Yeah.

46:59
Jim Cathcart

Oh, I lost

47:00
Kate Hancock

you. Low network bandwidth.

47:02
Jim Cathcart

Is that me?

47:03
Kate Hancock

No, it's me. It's me. Yep.

47:09
Jim Cathcart

Okay, I can hear you now. So you're both the introvert. Extrovert. So that's.

47:16
Kate Hancock

And introvert means you get your strength from within. Extrovert means you get it from without, from other people. My wife is an extrovert. She can be in a room with strangers or friends all day long. No break. I'm an introvert. I refuel from inside. I need to get away from them for a little while occasionally and recharge my battery. Then I can go back.

47:48
Jim Cathcart

Yeah, the same.

47:50
C

The same.

47:50
Kate Hancock

Same for you. Yeah. And. And yet other people, upon meeting you, would think you're totally turned on all the time.

48:02
Jim Cathcart

Yeah. As soon as you're live on tv, you have to perform.

48:07
Kate Hancock

There you go.

48:07
Jim Cathcart

As long as it's okay, we're live. You just show the best energy. You can't, like, be like, oh, I' that's not gonna work. You only have one chance.

48:19
Kate Hancock

That's good. Well, tell us. I want to. I want to share with people the benefits of Kate Hancock being active in the world marketplace. How can they follow you? How can they go to your resort in Camaguen? How can they tune into your programs? You know, get your books, things like that? I want more of. I want more of Kate Hancock, and I think they do, too. So how do we do that?

48:49
Jim Cathcart

Yeah, it's super easy. You can go

48:52
Jim Cathcart

my website, which is.com would love you. Can

48:57
C

you

48:58
Jim Cathcart

follow what

48:58
C

we're.

48:59
Jim Cathcart

What we're doing by subscribing?

49:15
Kate Hancock

Good. Very good. Well, you're a dear friend and I'm so glad I know you. Thank you. I appreciate you joining us today.

49:24
Jim Cathcart

Yes. You made our life easier by being a friend

49:29
Jim Cathcart

you and for all your

49:30
C

advice.

49:31
Jim Cathcart

Thank you.

49:32
Kate Hancock

God bless you. Thank you. You're very welcome. Okay. See ya.

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