Jim Cathcart CSP, CPAE


Mentor, Author, Speaker.
Motivation Expert and Business Friend.

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Jim Cathcart

CSP, CPAE



Mentor, Author, Speaker.
Motivation Expert and Business Friend.

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Cathcart Institute


Cathcart Institute LLC is an education and research collaboration founded and led by Motivational Expert Jim Cathcart, CSP, CPAE in 1977 and currently based in Austin, Texas.

The Institute teaches Experts how to become a Thought Leader, a Leading Authority in their field, a Certified Professional Expert, CPE™. This is done through a combination of mentorship, consulting, keynote speeches, seminars and workshops, convention presentations, in-company training and individual coaching for Expert-Based Businesses.

In the last 45 years Cathcart Institute LLC has trained hundreds of thousands in over 3,000 different client organizations. These have covered virtually every industry and profession. Jim Cathcart has personally delivered presentations before more than 3,500 client audiences around the world. These range from the Fortune 500 to consultants, experts, local retailers and service providers.

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The Family Man


Jim and Paula have been married since 1970 and have raised a happy successful son with 2 amazing grandchildren.
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The Traveler


Professionally, from 2015 through 2024 Jim lectured in 25 major cities in mainland China plus a round-the-world lecture tour. He’s traveled the world for decades and knows how to adapt to other cultures. Additionally, Jim is a Life Member of the American Motorcyclist Association and has toured Europe and North America over 150,000 miles on his motorcycles. He was the keynote speaker for the 100 year anniversary convention of Harley Davidson in 2003. Jim is a proud Texan, now based in Austin.
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The Speaker


Jim Cathcart, CSP, CPAE is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has 2.7 million views, his 26 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual Presenter and past National President of the National Speakers Association. Jim’s PBS television programs, podcast appearances and radio shows have reached millions of Success Seekers and he is often retained to advise achievers and their companies.

Even his colleagues, some of the top speakers in the world, have hired Jim to speak at their own events. Jim is a former Executive MBA Professor at California Lutheran University School of Management and serves as their first Entrepreneur in Residence. He has been inducted into the Sales & Marketing Hall of Fame in London for his pioneering work with his concept of “Relationship Selling.” He is also in the Professional Speakers Hall of Fame and has received The Cavett Award and The Golden Gavel Award. In 2021 High Point University presented Jim Cathcart with an Honorary Business Degree.

Speaking & Keynotes
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The Musician


Jim Cathcart as the band “ReZoom The Boom” performed for 8 recent years in Southern California and now in Austin, Texas. Frequently including music as part of his speaking engagements, Jim has performed around the world.
Jim's Music
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The Author


Jim has written 26 books, hundreds of articles and he is always writing at least one new book. All of his books are about how to live a more satisfying and abundant life as a respected business expert. Audiences buy his books by the hundreds and he happily adds autograph sessions to his speeches. His hundreds of video lessons, books and recorded programs have drawn millions of students around the world.
Jim’s Books

Jim at a Glance


Cathcart Institute Year Founded
0

Motto

Helping People Grow™

Top 30 Global Speakers
2015-200

Books Written

0

Number of Paid Convention Speeches

0+

TEDx video number of views:

0M

Speaker Hall of Fame, CPAE

0

President of the National Speakers Association

 1988-1980

Legends of the Speaking Profession Induction

1955

Miles Ridden on a Motorcycle

100000+

Songs known to instantly play on guitar & sing without notes

400-400

Golden Gavel Award

1955

Cavett Award

1955

Married Paula (Dugger) Cathcart

1949

Largest Speaking Fee

Twice what I paid for my first home

Largest Audience

10000

 for the Opening Ceremonies Keynote of the USA Special Olympics in 2010

Coolest Travel Experience

Flown by private jet

 to give a speech in France

Prestige

 I have met two US presidents

in the White House

- Bill Clinton and Gerald R. Ford

Weird Fact

I was briefly on an episode of 

Keeping Up with the Kardashians

Most Notable Speech Event

2003 Keynote for

Harley Davidson’s

100-year anniversary

What is "The Cathcart Method™"?


The Cathcart Method™ is a philosophy of being and doing that aligns with your true self. It’s about acting with integrity, professionalism, and always striving to do what’s right. Jim Cathcart, renowned for his natural and sincere approach as a speaker and mentor, embodies these principles through his deep convictions and genuine care for others.

Here are the key concepts that define his method:
  • Become an expert in your field
  • Think like a start-up™
  • Think as Owners do
  • Fully commit or don't play
  • Think like your recipient
  • Have fun or find a new game
  • Suspend selfish interests
  • Provide value
  • See each step as a beginning
  • Excel at gratitude
  • Observe intelligently
  • Interrupt patterns in order to improve
  • Enhance incrementally
  • Develop habitual initiative
  • Master reputation creation
  • Be honest
  • Inspect your patterns
  • Solve problems skillfully
  • Know your role
  • Recognize your “Real ESTATE”
  • Manage your causation chain™
  • Achieve “escape velocity” often
  • Do your homework
  • Read the manuals
  • Meet the parents
  • Act on positive impulses
  • Capture power minutes™
  • Wonder intelligently
  • Express desires clearly
  • Listen to understand
  • Handle relationships intentionally
  • Take the first step
  • Ask the daily question
  • Do it now!
  • Assume possible error
  • Increase intentionality
  • Never stop improving
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Let’s discover how much more successful YOU can be!


The Purpose of Life is Living… REALLY LIVING! Stop accepting your limitations, transcend them!
Build the confidence and skills to live the life you were designed to live. Be the expert that the world needs.


Keynotes
Work with Jim