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About Cathcart Institute


Intelligent Motivation for a Challenging World

Cathcart Institute LLC is an education and research collaboration
founded and led by Motivational Expert Jim Cathcart, CSP, CPAE in 1977
and currently based near Austin, Texas.

The Institute teaches you how to Increase Your Success Velocity™ by expanding your Relationship Intelligence®. This is done through a combination of consulting, keynote speeches, seminars and workshops, convention presentations, in-company training and individual coaching of executives. In the last 45 years Cathcart Institute LLC has trained hundreds of thousands in over 3,000 different client organizations. These have covered virtually every industry and profession. Jim Cathcart has personally delivered presentations before more than 3,400 client audiences around the world. These range from the Fortune 500 to local retailers and service providers.
Jim Cathcart has authored 23 books including three international bestsellers; The Acorn Principle, The Power Minute and Relationship Selling. He has also created scores of successful training programs in video, audio, digital and print versions both on his own and in collaboration with other leading authorities. His co-authors include: Tony Alessandra, Lisa Patrick, Dennis Madden, Bill Brooks, Tom Antion, the members of Speakers Roundtable, 20 of the world’s top professional speakers. He has written and published eight e-books in the “Relationship Selling Series“.
The publishers of Cathcart’s works include the top names in publishing: St. Martin’s Press, Prentice-Hall, Putnam Berkley, Penguin, Reston, Griffin, Nightingale-Conant, MacMillan India, Beyond Publishing, Viztar India, Advantage Publishing Singapore, Ictus Initiative, iLearning Global, Celebrity Press and many more worldwide.
Jim Cathcart was inducted into the Sales & Marketing Hall of Fame in London, England in December of 2012.
Perhaps the highest non-industry award he has received is the Golden Gavel Award from Toastmasters International, in 2001. Previous recipients include: Zig Ziglar, Anthony Robbins, Ken Blanchard, Tom Peters, Deepak Chopra, Art Linkletter, Earl Nightingale, Nido Qubein and Jeanne Robertson.
For information about Jim Cathcart’s availability for speaking engagements or any of Cathcart Institute’s services or products contact us at: Or call 805-777-3477. Email:

A logo for a New Era of Growth and A New Theme for a Challenging World. Our primary business is and always has been “Helping People Grow”. That was the slogan Jim adopted in 1976 when he founded the institute. The emphasis of our work is helping people to tap more of their potential and showing them their opportunities for growth. Our new theme/slogan is “Helping People Grow in a Challenging World” and “Increase Your Success Velocity™.” The new logo uses our Forest Green, Autumn Gold and Earth Brown colors along with our icon, The Acorn.
And it incorporates a new element, a person.
In a configuration that implies a C and an i, it shows a person emerging from the acorn, arms spread, head up and charging enthusiastically into the future. Since the Acorn is a universal symbol for Natural Potential, this takes that image one step further and highlights the result of our work rather than just the focus of it. Our fields of work are still: Motivation; through speeches, webinars, books and recordings, plus Strategy; through consulting, coaching and collaboration, and Training; for sales, leadership, and communication.We welcome your comments and observations about the new logo and your inquiries as to how we might help you grow your company, your people or your own potential.
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